Head of Lifecycle Marketing, Project Kuiper

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.Project Kuiper is seeking a talented, self-directed marketing leader to build and execute our global lifecycle marketing program. This is a unique opportunity to play a key role in an exciting, fast-growing business, working cross-functionally with colleagues across the world to increase value for customers and the business. Reporting directly to the Global Head of B2C Marketing, you will work autonomously to develop a strategic plan encompassing all marketing communications to existing customers, including onboarding, engagement, retention, loyalty, referral and winback activities. You will end-to-end own your program, delivering in a highly ambiguous environment, guided by global strategy and leadership feedback as you regularly report on your plans and results up to VP level.The ideal candidate for this role has the experience and ability to develop large, complex, international lifecycle marketing strategies and execute at scale through managing and influencing internal and external resources and stakeholders.Key job responsibilities- Define the global Lifecycle Marketing strategy for Project Kuiper. Deliver cross-functional, full lifecycle marketing plans designed to meet business targets for each country where we operate.- Build, facilitate, manage and influence internal and external team resources and support to rapidly and consistently execute world-class lifecycle marketing programs at the highest standard.- Collaborate with Marketing Intelligence teams to monitor business metrics and regularly report on performance up to VP level, adjusting strategically and tactically as needed.- Deliver continuous improvement programs which consistently drive increased efficiency and effectiveness across a wide range of key metrics at country and region level.Export Control Requirement:Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.A day in the lifeThis is a highly visible, high impact role on the Kuiper B2C Marketing team. You will be a key voice in global decision-making, while end-to-end owning the global B2C lifecycle marketing strategy for Kuiper. A typical day will involve strategic planning and decision-making, stakeholder management, execution through influencing close partner teams, and more. You will be expected to deliver autonomously and under the high degree of ambiguity which accompanies a fast-growing early-stage business.BASIC QUALIFICATIONS- BA/BSc in business, communications, telecommunications, marketing or related discipline, or equivalent experience.- 7+ years of experience in B2C marketing.- 3+ years experience in leadership role, including people management.- Experience developing and executing marketing strategy for a new product or service.- Experience building and executing customer marketing programs covering the full lifecycle including; onboarding, engagement, loyalty, retention, referral and winback. ...

Ecommerce Content Associate , Ring

As part of the Ring.com Ecommerce Team, the Content Author will be a key player in owning all content updates to the website for the US. This consists of product launches, sitewide campaigns, URL updates and updates to product positioning. This role will be a key tactical executor, partnering cross-functionally with Engineering, QA, Design, International and Product Strategy teams. This role will own the product catalog in our CMS (content management system) and the connectivity of our product information feed to other ecommerce tools. This role will run the weekly deployments of all updates for the US, and partner closely with international authors to make sure updates are correct. This role is the gatekeeper of our site and required to be detail oriented in catching mistakes, missing information and/or broken systems before content goes live. This role will report to the Site Merchandising Manager.Key job responsibilities * Own creation and execution of all content authoring for the website * Create product detail pages with components, images and copy for new product launches * Own the execution of our content releases on a weekly basis * Continually partner with international teams to work in tandem on site updates * Work closely with ecommerce team to optimize the content and consumer journey. * Keep process documents updated * Build strong internal relationships with US ECommerce, merchandising, operations and wider marketing & Global ECommerce team * Troubleshoot technical issues with the support of the QA and engineering teams * Work off hours (PST) on occasion for product launches About the teamOur company mission at Ring is to keep people close to what's important. In order to do that the Ecommerce team owns our DTC website which provides products to purchase and information important to users to be educated to make a confident purchase decision. By adhering to a set vision, this person’s work will directly impact the customer experience and functionality of the website. BASIC QUALIFICATIONS- Bachelor's Degree ...

Sr. Inbound Product Marketing Manager, Amazon Advertising - Measurement & AdTech

The Amazon Ads Inbound Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Amazon Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.Measures of success:* Discovering insights that influence the product roadmap and lead to enhanced customer experiences* Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision* Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions* Owning the source-of-truth documentation for their product to enable Sales and Marketing* Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their productsKey job responsibilities* Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products* Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap* Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement* Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap* Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations* In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQsAbout the teamThe Inbound Product Marketing team is a newly formed pod within the product marketing org that plays a pivotal role in shaping go-to-market (GTM) and product strategy for Amazon Ads. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieves strong product market fit for the AdTech and Measurement product portfolio's.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs ...

Paid Media Marketing Manager , Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Amazon Music Unlimited subscribers in the U.S., UK, and Canada can now listen to one audiobook a month from Audible’s unparalleled library of premium audio storytelling content, including a U.S. catalog of more than 1 million of the most popular and enduring audiobooks in the world.We are looking for an experienced Paid Media marketing professional to help drive worldwide customer acquisition through our Display and Paid Social channels. This role will own execution of experimentation for audiobooks (Value Prop/ RTBs and Content marketing) through core Paid Media channels. They will collaborate with Brand Media manager on full funnel media plan and execution including GTMs and content marketing campaigns. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.We are looking for candidates with:• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through Paid Social and Display advertising.• Excellent time management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.• Exceptional analytical skills with a strong bias towards decision making based on data.• Advanced Excel user able to use it to analyze, extract insights and present recommendations.• The ability to make things happen quickly with large, less nimble partners and/or teams.• Superior verbal and written communications skills with extreme attention to detail. Ability to take, drive and/or influence strategic decisions.Key job responsibilities• Drive paid advertising initiatives via Display, App Marketing and Paid Social channels to drive WW customer acquisition for Amazon Music. • Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition.• Continuous A/B testing in paid media channels for Audiobooks, including creative imagery, messaging and CTAs.• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.• Collaborate closely with technical, business, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership- BA/BS, MBA or equivalent work experience.- 4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)- Experience managing multi-million dollar paid media budgets.- Experience building, executing and scaling marketing programs across multiple international markets.- Advanced Microsoft Excel skills, including the ability to work with large data sets- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.- High attention to detail, across both business and technical domains. ...

Sr. Marketing Manager, Ads Marketing

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Within our Amazon Ads Partner Marketing team, a strategic part of our charter is to build programs and drive initiatives to support third-party partners who help enable brands to advertise more efficiently on Amazon. We are looking for a Sr. Marketing Manager who is highly creative, data-driven and results-oriented. In this role you will help shape and expand a global partner recognition program, focused on highlighting advertising partners who drive value for Amazon advertisers. In this role you will be responsible for managing and scaling a complex cross-functional marketing program to drive recognition of our advertising partners. You will partner with the program lead to help drive existing program initiatives as well as have the opportunity to conceive, build, launch and own new types of recognition initiatives. As this program is still relatively new, you will also have the opportunity to help further define the program priorities, set objectives, analyze data, and drive improvements that are quantified with metrics. Our group functions as a start-up within Amazon, and offers a creative, fast paced, entrepreneurial work environment where you’ll be at the center of Amazon innovation.The ideal candidate is experienced in creating, writing, and editing content across a range of mediums – program playbooks and 1-pagers, email templates, video scripts and program promotion material distributed across social, own website and email. They also are comfortable analyzing data to measure program effectiveness and identify new areas of opportunity. Previous experience with advertising and/or an award, recognition or incentive program and event management is a plus. A successful candidate will have expert relationship building skills, strong communication (both written and verbal) and an interest in establishing processes that scale.Key job responsibilities• Take ownership of existing program initiatives in order to deliver key program milestones.• Support the program lead in identifying additional program needs and further expand the program strategy.• Work closely with external/internal stakeholders to identify regional and global needs, prioritize high impact initiatives and deliver through stakeholders.• Work cross-functionally with brand marketing, product marketing, channel marketing, partner management, insight and analytics, legal and PR to drive alignment and deliver programs effectively. • Develop marketing collateral to support program initiatives including program playbooks and 1-pagers, email templates, video scripts and program promotion material.• Define key program metrics to measure award submissions as well as measure success of the program, working with analytics to develop program dashboards to track both at scale.• Perform data analysis to identify new program opportunities and support program expansion proposals.• Support the development of events in order to highlight award winners by working closely with other strategic event teams within Amazon Ads.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience in a business-to-business (B2B) environment, high-tech products/services- Experience driving direction and alignment with large cross-functional teams and agency partners ...

Senior Site Merchandiser

Amazon North America Stores is seeking a Sr. Senior Site Merchandiser to lead the strategy, development, and execution of engaging on-site marketing campaigns. Campaigns will support the customer discovery of new and relevant products within Amazon's extensive selection of Fashion, Home, Beauty, Fitness, Electronics and more.The Senior Site Merchandiser will be responsible for creating best-in-class marketing campaigns, helping to drive sales, engagement, and customer growth. They will own executing and optimizing marketing across on-site (amazon.com) channels and will leverage performance data and testing to develop recommendations and best practices. The ideal candidate is a strong project manager, customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing and technology organizations.In this role, you will need to think strategically and creatively to build marketing strategies for key initiatives and programs. You will be responsible for leading the marketing vision for your channel, including influencing key product features, defining the experience, refining messaging, and working cross-functionally to build and execute marketing campaigns.A successful candidate must be able to work at the strategic level (using customer behavior to generate bold and innovative ideas for growth) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success.Core responsibilities of the Senior Site Merchandiser will be to:· Own and develop strategic Browse wireframes inclusive of comprehensive testing roadmap, content strategies, and integrating new features and functionality to increase engagements.· Work closely with Product Management and Technology to support and communicate feature launches.· Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.· Contribute to roadmap decisions and prioritization.· Own weekly, monthly and quarterly reporting on the state of initiatives and goals assigned.· Manage and report out on projects, status, and work with teams to remove any project blockers.· Develop metrics, goals and KPIs to measure and track business results.· Own reporting of key content and marketing metrics to the leadership team and broader organization.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Marketing Intern, Prime Video & Amazon MGM Studios

Amazon internships are full-time positions, and interns should expect to work Monday-Friday, up to 40 hours per week typically between 8am-5pm. Specific team norms around working hours will be communicated by your manager. Interns should not have conflicts such as class or other employment during the Amazon work day.Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Amazon MGM Studios is seeking dynamic and self-motivated interns to work hard, have fun and make history with us this summer. Creative Advertising Intern, Amazon MGM Studios Marketing: This intern will gain hands-on experience working with the studio behind break-out shows such as The Summer I Turned Pretty, Reacher, and the award-winning show, The Boys, to name a few. The intern will go in depth and learn about what goes in to building marketing campaigns and how the creative advertising process ties in to the whole process of marketing major TV series and motion pictures. Marketing Intern, Young Adult (YA) Original Series Marketing: We're seeking an innovative, team-oriented intern with strong communication skills for our YA series marketing team. This intern will support the ideation, planning, and executing of 360 marketing campaigns for Amazon MGM Studios Originals Young Adult Series. The ideal candidate should be passionate about entertainment, adaptable to changing priorities, and eager to learn about marketing in this industry. This internship offers hands-on experience with Amazon Studios, known for shows like Daisy Jones & The Six and The Summer I Turned Pretty. The intern will contribute to marketing strategies for upcoming titles like We Were Liars, the Legally Blonde prequel series, and Carrie.Key job responsibilitiesKey job responsibilities for the Creative Advertising Intern:The Creative Advertising intern's project will involve developing approaches, materials, creative assets, and marketing deliverables for Amazon Original series and movies. Working alongside our creative team, the intern will learn what is required to create a streaming tentpole campaign and how to execute it. This experience will encompass various aspects of campaign development, including photoshoots, trailers, key art, digital ad breakouts, social media assets, audiovisual spots, owned and operated placements, filmmaker presentations, and other materials necessary to launch a successful campaign. A strong multitasker who is flexible and adaptable will be ideal for this role.Key job responsibilities for the YA Marketing Intern: The marketing intern will be assigned specific titles to support the Young Adult (YA) Series marketing team and help move specific campaigns forward in terms of strategy and 360 campaign development. Responsibilities include script coverage, early insights work around the YA audience segment, and assisting in campaign brief creation, campaign ideation, and marketing plan creation. The intern will also be responsible for an end-of-internship capstone project focused on YA insights, YA audiences, and the intersection of Amazon MGM Studios original YA content. The project will be presented to the YA series marketing team and key marketing leadership.BASIC QUALIFICATIONS• Have an expected graduate date between October 2025 - September 2027• Be able to work 40 hours/week and commit to a 12-week internship• Are enrolled in a Bachelor's degree or above in Marketing, Business Administration, Communications, Statistics, Data Science, Market Research, or related ...

Marketing Manager, US Sports Marketing

We are seeking a talented Marketing Manager to join the US Sports Marketing team. In this role, you will lead the media execution across PV's owned and operated marketing placements (O&O) for sports across Amazon, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. As a marketing manager for live sports in Prime Video, you will support our go-to-market strategy by building and executing world class marketing strategies to bring a variety of live sports content to customers. You will manage successful marketing campaigns for assigned projects and ensure flawless execution from conception to launch. Given the unique needs and nature of live sports, this function serves as the subject matter expert for sports across all cross functional teams/shared services related to owned and operated (O&O) marketing within Prime Video. This role is responsible for procuring and managing the necessary placements across Amazon to execute the O&O marketing strategy. They collaborate with cross-functional teams on experimentation, targeting, and optimization to drive performance. This role also owns the end-to-end campaign execution process to ensure seamless delivery of campaigns. A successful candidate has digital marketing experience, demonstrated success working cross-functionally across internal and external teams, and delivering results through programs that reach millions of customers at scale with an aptitude for data analysis. Being able to thrive in a fast-moving environment and prioritizing work is essential, as is a mind for innovation and learning through testing. Key job responsibilities- Manage sports launch campaigns from development through live QA by working closely with all relevant stakeholders- Help procure the necessary placements across Prime Video Storefront, Amazon.com, and Fire TV, as outlined in the GTM strategy.- Collaborate with the GTM lead and BI team to develop, build, and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments.- Tracking campaign success and sharing of learnings with all stakeholders- Provide input on test ideas to optimize placement performance based on placement performance data- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.About the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- A proven track record of owning marketing strategies that directly impact business goals.- Experience with onsite marketing, lifecycle marketing, and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...

Principal Product Marketing Manager, Seller Growth Programs

The Selling Partner Growth team is a new and growing business-tech team, focused on accelerating the growth of businesses in our global stores through new opportunities to attract and optimize valuable selection, build long-lasting relationships with Amazon, and enhance the Buying Customer experience. Come join us as we define the future of Selling Partner growth in our stores.You will be directly responsible for identifying and driving improvements that enable Selling Partner growth, partnering with product, science, regional business teams (among others) to influence the priorities of senior leadership. Your role will deliver a holistic global approach, operating as a thought leader in the SPX organization and connecting the dots between regions. You will establish what success looks like and drive the strategic roadmap of solutions to unlock growth and enable sustainable profitability. This will involve creating casual frameworks to connect growth inputs (e.g., selection, Selling Partner recruitment, Buying Customer experience, Selling Partner experience) to outcomes, leveraging data and anecdotal insights to identify top opportunities, inventing new solutions to challenging problems, influencing product decisions, and driving closure by connecting these product decisions to business outcomes. This work will have a direct impact on our Topline growth, Selling Partner Cost to Serve, and influence short and long-term capital investment decisions.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teams- 7+ years of blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement experience ...

Media Planner, Brand Marketing, Amazon Music

About Amazon MusicAmazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.We are looking for an experienced Brand Media Planner to own a multi-million dollar global budget with a strategic focus on driving growth and awareness for Amazon Music. In this role, you will build highly impactful full funnel campaigns and test into white space opportunities. You will define, execute, and measure Brand Paid Media marketing from strategy to execution to drive scalable growth for the business including manual campaign execution, testing, and developing scalable processes with agencies. You will be a full-funnel media expert owning media mix and targeting strategy, with a strong focus on improving 1P/3P measurement, to develop a playbook for upper funnel paid media activity. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.Key job responsibilities* Manage a multi-million dollar global media budget to drive awareness and adoption of Amazon Music* Develop and execute integrated marketing campaigns across a variety of digital and traditional media channels including Social, Video, Audio, Programmatic, Out of Home and more* Optimize media mix and targeting to improve efficiency and ROI* Lead measurement and analytics efforts to provide data-driven insights that inform future campaign planning, including running Brand Lift Studies and leveraging in-house models for financial impact* Collaborate cross-functionally with creative, content, and brand teams to ensure cohesive messaging and brand positioning* Manage relationships with media agencies and vendors to ensure flawless campaign execution* Contribute to GTM (go-to-market) plans and collaborate with stakeholder teams for full-funnel alignment for major programs (Amazon Music Live, Prime Day, Amazon Music Thursday Night Football, etc.) BASIC QUALIFICATIONS- 4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)- Experience managing multi-million dollar paid media budgets- Experience building, executing and scaling marketing programs across multiple international markets- Advanced Microsoft Excel skills, including the ability to work with large data sets- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible- High attention to detail, across both business and technical domains- 4+ years experience planning and executing integrated/cross-funnel paid campaigns with a focus on awareness-goaled initiatives.- 3+ years experience managing external partners (ad tech vendor/publishers/creative agencies/etc.).t- Experience in goal setting, measurement, and presenting metrics and progress to senior leadership ...

Sr. Marketing Analytics Manager, Veeqo

Veeqo (veeqo.com) — a startup acquired by Amazon in 2021 — is Amazon's recommended shipping solution for sellers. Our vision is to become the back-office hub for ecommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time.The Role The Veeqo marketing team is seeking a highly technical and analytically skilled Sr. Marketing Analytics Manager with deep MarTech expertise and exceptional data visualization skills to join our team. This role will focus on leveraging advanced marketing technologies, creating impactful dashboards, and developing sophisticated data visualizations to drive data-informed decision-making across the marketing organization. The successful candidate will work closely with technical account reps and internal stakeholders to build and maintain robust reporting dashboards and systems, with a particular emphasis on Adobe and Salesforce ecosystems.This role requires an individual with a deep passion for marketing technology and data visualization, excellent analytical abilities, and outstanding business acumen. The successful candidate should have a keen eye for design and the ability to translate complex data into clear, actionable insights through visually compelling dashboards. The ideal candidate will bridge the gap between marketing strategy, technical implementation, and data communication.Key job responsibilities- Serve as the primary expert for our MarTech stack, with a focus on Adobe Analytics, Adobe Target, Adobe Customer Journey Analytics, Salesforce Marketing Cloud, Snowflake, and internal Data Tools.- Design, implement, and maintain advanced marketing dashboards using tools such as QuickSite, Metabase, and Excel, integrating data from various marketing channels and MarTech platforms.- Leverage Adobe Customer Journey Analytics to enable deep analysis of customer journeys across multiple touchpoints and channels.- Design and implement multi-touch attribution models that accurately reflect the impact of various marketing channels and campaigns on business outcomes.- Create sophisticated, interactive data visualizations that effectively communicate complex marketing insights to stakeholders at all levels of the organization.- Establish and maintain API connections between various MarTech tools and data visualization platforms to ensure seamless data flow and up-to-date reporting.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 5+ years of experience in marketing technology, analytics, and data visualization- Proficient in data visualization tools such as Tableau, Metabase, Quicksite, Power BI, or Looker- Experience working with large datasets and complex data structures in a marketing context- Strong SQL skills for complex data manipulation and analysis- Demonstrated experience in establishing API connections and integrating various MarTech solutions ...

Partner Marketing Mngr, Partner Marketing Mngr, AMER Partner Marketing

Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further! Amazon Web Services (AWS) is seeking an experienced Partner Marketing Manager to develop and build awareness, create demand and drive revenue with a select group of strategic partners in North America.In the Partner Marketing Manager role you will work with a select group of Independent Software Vendors (ISVs) to help the partners develop and deliver partner led demand generation activities that enable partners to acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services. You will act as the marketing contact for these strategic partner including regular participation in team calls, in-person meetings and planning sessions. You will be the partner’s primary marketing contact and will be responsible for educating the partner on AWS marketing tools, resources and MDF usage.The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience. Ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences is critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. You will work closely with the partners and the partner sales team to identify specific customer segments and industry verticals to market to with a joint value proposition for using AWS. A solid understanding of cloud architecture and the cloud landscape are critical to this role. You must be able to travel to meet with sales leaders, partners and attend eventsKey job responsibilitiesManage the marketing strategy for 5-8 of the top North American AWS partners. Maximize marketing investments to accelerate the generation of partner sourced opportunities. Work with the partner to develop, execute and measure ROI on activities. Engage with the Partner Sales team to drive business planning and partner outcomes. Amplify the partner's unique value-add to internal stakeholders at AWS. Provide internal reporting and metrics on marketing activities and outcomes.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professionalBASIC QUALIFICATIONS- 3+ years of relevant work experience in partner marketing, demand generation in high-technology companies, ideally in enterprise software space -Bachelor’s degree in marketing, business, communications, or relevant field of study ...

Media Data Manager, Amazon MODE

Do you have a passion for media and enabling measurement and reporting solutions that will drive critical business decisions? Do you want to work on a global project that impacts scalable improvement to campaign performance? Do you thrive in an extremely fast-paced and ambiguous start up environment backed by a large complex advertiser? If yes, then the Amazon MODE (Media Operations, Data and Execution) team is right for you. As a media data manager for MODE’s tool, RAFT (Reporting and measurement module), you will be working in a cross functional role to consult with stakeholders, support product updates and prioritize tasks for product team to deliver a product that helps media teams optimize performance for their campaigns focused on the metrics that matter to us at XCM.Key job responsibilities* Manage performance of standardized schema, data specifications and performance metrics for data delivery to agencies to set expectations on behalf of MODE Product with multiple agencies* Complete new data onboarding for current and future roadmap of RAFT for reporting and measurement with agencies across multiple holding companies* Input into 3rd party measurement provider data standardization to generate brand performance metrics to optimization for attention and brand goals.* Partner with MODE Science and Product team to implement the data support needed for media team test and learn plans to support leveraging RAFT tool and enhancing media performance and insights.A day in the life- Work cross functionally with the RAFT science and product team to prioritize needs of media stakeholders and track progress- Identify ways to simplify user process in tool and functionality with engineers- Project manage 3rd party brand lift study and quality metric partners across attention, etcAbout the teamGlobal Media Data Standards team at MODE prioritizes the standardization of our naming of campaigns, digital data naming and draws upon media knowledge for governing automated data needed for global systems and toolsBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

Sr Product Marketing Manager, Inbound, Amazon Ads

The Amazon Ads Inbound Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.Key measures of success:- Discovering insights that influence the product roadmap and lead to enhanced customer experiences- Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision- Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions- Owning the source-of-truth documentation for their product to enable Sales and Marketing- Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their productsKey job responsibilities- Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products- Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap- Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement- Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap- Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations- In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQsBASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- 6+ years of relevant experience in product management, GTM, marketing, or comparable roles- Track record of driving successful product launches and enhancing or managing the full product adoption lifecycle- Strong analytical and strategic thinking skills, with the ability to turn insights into actionable plans- Excellent cross-functional collaboration skills and ability to influence without direct authority- Passion for understanding customer needs and advocating for the voice of the customer- Technical acumen and ability to understand complex product concepts- Experience working in the advertising/marketing technology industry preferred ...

Sr. Marketing Manager, WHS, Workplace Health and Safety Engagement

At Amazon, we strive to be the global benchmark for safety excellence. To support this vision, Workplace Health and Safety (WHS) is looking for a Content and Brand Manager. This role will sit within the Safety Engagement team and lead the development and implementation of safety content and marketing strategies that drive a cohesive safety narrative and experience for our safety professionals, operations employees, and partners. This role will sit within the WHS Field Content and Campaigns team and lead the development and implementation of safety content and campaign strategies that effectively engage and drive a cohesive safety experience for our safety professionals, operations employees, and partners. This role will define campaign objectives that support the overall business strategy and engage core audiences, and then lead the development and implementation of experiences and materials to meet those objectives. This role can be based in Bellevue, WA., or Nashville, TN.The ideal candidate must be a skilled marketing or communications strategist and writer with exceptional judgement and interpersonal skills. They have the ability to take ownership while earning trust as they consult closely with business and partner teams to develop and execute creative internal marketing strategies that advance a cohesive safety experience. They are known for being organized and process-driven, and can juggle competing priorities. They must enjoy a fast-paced, deadline-oriented environment that encourages creative thinking, building of efficiencies, diving deep, and experimentation. Ultimately, they are a relentless advocate for employees and partners and insist on the highest standards. They should have a background building and executing strategies, project management, and content creation. They are a curious lifelong learner who leans into disrupting the status quo to create memorable content that drives positive behaviors.Key job responsibilities• Develop and execute safety focused internal marketing strategies and promotional materials for key WHS programs • Lead WHS content creation, developing and implementing materials aligned with broader strategies and plans • Publish recurring content to operations through partnerships with other internal teams • Serve as a trusted advisor for the WHS leadership team • Establish a regular cadence of relevant, easily accessible content through various channels• Create and establish goal frameworks, invent and simplify processes through tools, and drive continuous improvement through automation • Measure, report, and adjust activities based on outcomes based on internal and external measures• Bring big ideas to the table, obtain buy-in, and implement ideas at scale • Work across a wide range of senior leaders, internal stakeholders, and legal, HR, and PR partners to gain alignment on implementation and tactical execution A day in the lifeAmazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include:1. Medical, Dental, and Vision Coverage2. Maternity and Parental Leave Options3. Paid Time Off (PTO)4. 401(k) PlanIf you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages- Bachelor's degree or Masters degree in related field such as journalism, marketing, or communications ...

Product Marketing Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.Come innovate with the Amazon Music team!We are seeking a dynamic Product Marketing Manager to join our Owned and Operated (O&O) Cross-Channel Strategy team. Our mission is to centralize and scale marketing efforts across six key O&O channels: IAM, Outbound, Landing Pages, Browse Home Marketing, Onsite Merchandising, and App Store. By addressing O&O pain points and opportunities comprehensively, we aim to drive substantial impact.As a Product Marketing Manager, you will lead initiatives that span our four main pillars: Automation, Personalization, Operational Efficiency, and Experimentation. You will focus on enhancing automation by exploring AI tools, API integrations, and solutions that reduce manual efforts. Your ability to solve problems and challenge the status quo will be crucial in this role. You will need strong interpersonal skills to build trust with internal teams who will rely on you to solve key challenges. Your responsibilities will include identifying challenges, exploring both internal and external solutions, making recommendations, and implementing new processes and tools. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.Key job responsibilities* Drive global strategy for Owned and Operated channels (email, push, in-app messaging, landing pages, and more) across 4 main pillars: 1) Automation, 2) Personalization, 3) Operational Efficiency, and 4) Experimentation* Lead projects that encompass all four pillars, with a strong emphasis on automation* Explore and implement AI tools, API integrations, and other technologies to streamline marketing efforts* Increase experimentation velocity and impact through test recommendations and cross-team alignment* Conceptualize and launch new products for O&O channels by writing technical requirement docs and working closely with technical teams* Identify challenges within O&O marketing channels, and onboard new processes/tools to improve operational efficiency* Facilitate cross-channel knowledge sharing through improved communication efforts (doc writing, meetings, emails)BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.- Excellent leadership and communication to drive recommendations, articulate tradeoffs and influence senior executives. Excellent presentation, and interpersonal skills.- High attention to detail, across both business and technical domains- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.- Proven track record of creating customer segmentation and executing testing plans.- Demonstrated success in delivering results in a fast-paced, rapid-growth environment. ...

Sr. Campaign Manager, Sports Originals, PV Sports Marketing

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead 360° marketing campaign operations for our original unscripted sports programming (docuseries and documentaries). The campaign management team is the operational backbone of Sports Marketing at Amazon, partnering closely with Strategy, Creative, PR, Social, and Development teams to bring innovative marketing campaigns and initiatives to fruition. This position reports to the Head of Campaign Management and will drive: Campaign Operations: Leverage exceptional organizational and project management skills to oversee all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage and drive timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery. Marketing Operations: Manage and improve the operations, processes, and tools used by the marketing team to more effectively manage and track their work on Originals titles. Key work streams will include identifying pain points, defining a long-term vision, and implementing new solutions to increase self-serviced, force-multiplying efficiency and visibility.Key job responsibilitiesDay to day oversight and execution of campaigns and creative asset development:- Develop detailed project plans, timelines, and budgets for marketing campaigns and initiatives, including strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assets- Drive master work back timelines and manage project deliverables to ensure timely execution- Align and facilitate communication cross-functional teams such as strategy, creative, social and media teams towards common objectives and shared timelines- Work proactively with internal teams and external agencies to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan- Monitor project progress, identify risks, and implement corrective actions as needed, communicating updates, delays, and budget implications to stakeholders- Implement and improve processes and system tooling to support efficient collaboration, campaign planning, resource allocation, tracking, and creative review/approvals- Conduct routine post-mortems and gather collaborative feedback to drive continuous improvementOngoing strategic optimization and oversight of marketing and campaign operations: - Identify operations gaps within the marketing team's processes and workflows related to Originals titles- Assist in establishment of tools, long-term goals, and a strategic vision to address identified gaps and improve marketing team operations- Build and lead the adoption of new processes, tools, and mechanisms to enhance project management, resource organization, and status trackingAbout the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, NASCAR, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.BASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience, particularly in project and/or program management, with a proven track record of of successfully project managing complex, multi-faceted marketing campaigns- Adept at nimbly navigating curveballs, challenges and coordinating diverse stakeholders to deliver on a wide range of campaign deliverables- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience in creative concept development, production, budget management, and vendor negotiation- Experience owning relationships with and presenting to senior stakeholders and partners- Mastery in creating and implementing processes, driving adoption across large and busy organizations- Mastery of project management software (eg Smartsheets, Airtable)- Comfortable operating in highly ambiguous and rapidly evolving business environment- Excellence in written and verbal communication- Experience working in sports marketing and/or sports media marketing ...

Paid Media Marketing Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.Key job responsibilities* Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting.* External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.* Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.* Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns. * Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution* Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.* Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- 3+ years experience with cross-channel media planning and strategy- Experience leading and collaborating with project-based teams at both campaign and program level- Foundational understanding of paid media attribution models (e.g., Last Touch, MTA, MMM)- 2+ years experience of digital ad operations experience, digital media buying experience, audience insights tools (e.g., ComScore, Semasio, Annalect, MediaOcean, etc.)- Foundational understanding of audience ad tech solutions (e.g., LiveRamp, Neustar, Dstillery, etc.)- Intermediate to advanced data modeling/analysis skills (e.g., advanced excel, data visualization platforms)- Experience with mobile app marketing and mobile app install paid media campaigns ...

Head of Media Analytics, Discovery Tech

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside cutting edge tools for marketers. We are looking for creative, customer-obsessed, curious and highly entrepreneurial Amazonians to join our exciting team.We are seeking a Head of Media Analytics & Insights responsible for the application of data driven insights into Amazon North America Stores (NAS) media planning, investment, and measurement process. As a leader in the team, you will be responsible as well to partner with stakeholder teams in the design and implementation of media attribution models across North America Stores.Key job responsibilities• Partner with our Customer Analytics team to design and lead the implementation of modern measurement plans and longer terms roadmaps • Develop and execute a NAS-wide measurement framework and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments• Write documents and develop reporting providing clear analytics story - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses• Build strong relationships with internal stakeholders and groups, facilitating synergy between the central analytics teams and the marketing planning and activation functions BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- 6+ years of professional non-internship marketing, finance or business anyltics experience ...

Lifecycle Marketing Manager, Blink

Blink (part of Amazon Devices) is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally. In this role, you will be responsible for defining and executing the vision for email marketing strategies and campaigns. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts for Blink. This role will manage acquisition email campaigns across Sonar and Braze including prospecting, TPR, Marquee, and re-targeting campaigns. They will manage device launch campaigns, prospecting, and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness, acquisition, and conversion email programs working with Developers, Creative, Product, and Business Development.Key job responsibilitiesOwn email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reportingGenerate on-brand, best-in-class content, tailored to appropriate customersLeverage Braze, Sonar, and other email tools to increase performanceBuild email programs and execute campaigns that drive awareness, engagement, and revenueWork with stakeholders to build campaigns that inform customers of launches, promotions, news, and eventsCreate and test campaigns and templates that align content to customer preferencesAnalyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagementRecommend and implement iterative A/B testing to continually improve performance through optimized messaging and targetingDevelop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadershipGain subject matter expertise in customer pain points and deliver proactive solutionsResearch and develop an iterative testing strategy to gain insights and continuously improve the customer experienceWork with marketing, content, design, product, support, engineering, and leadership to align channel initiatives with business goalsAnalyze cohorts and segment effectively to drive growthTrack email best practices, industry trends, and make proactive recommendationsA day in the lifeThis role's primary focus will be to build and execute email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and testing best practices.You earn trust with key stakeholders across multiple teams and are excited to test and learn in a data-driven environment. You work autonomously yet enjoy collaboration, handle multiple large-scale initiatives, and deliver results that raise the bar.BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- 5+ years experience developing email and in-app marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting ...