Marketing Manager, MGM+

MGM+ is recruiting a Marketing Manager to support the development and execution of brand and content marketing and media initiatives for the service. The position will play a vital role on a driven and highly-motivated team to create best-in-class marketing campaigns.Key job responsibilities- Collaborate, develop, and execute innovative cross-functional marketing and media strategies for campaign launches- Build close relationships with cross-functional partners to understand, prioritize, and lead strategy on all incoming projects- Seek unique opportunities that build earned media in the marketplace- Help to define the overall MGM+ marketing strategy with the leadership team- Collaborate with data and analytics teams to test hypotheses and learn what works to drive our business forward- Work closely to monitor campaign performance, optimize campaigns, and provide budget oversight- Act as point of contact with external agencies (e.g. Media agencies) and partners, leading communication and relationships- Serve as an authority on assigned campaigns, and serve as the central hub of information including coordination with MGM+ International team- Lead the charge with cross-functional partners across MGM+ and Amazon in executing all aspects of the campaigns, including partnering with production and creative teams on development and delivery of campaign assets- Create and manage campaign documents including briefs, presentations for internal and external partners, performance recaps, project trackers, etc.About the teamMGM+ brings together the some of the best entertainment talent in the world to create and share premium content that celebrates and elevates the iconic MGM brand. Acquired by Amazon in 2022, MGM+ has rebranded and seen significant growth. The service offers a collection of new and library films, and features a constantly growing line-up of award winning, cinematic original scripted and unscripted series, including Godfather of Harlem, From, Billy the Kid, Rogue Heroes, In Restless Dreams: the Music of Paul Simon, NFL Icons, Hotel Cocaine, The Emperor of Ocean Park, Earth Abides, Hollywood Black and more.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

Sr. Product Marketing Manager, Amazon Advertising - Measurement

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for our customers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.We are seeking an accomplished Product Marketing professional to lead the development of messaging, positioning, and marketing activities for Amazon Advertising’s ads solutions. Our product marketing team is a pod within the Product Marketing org leading the development of messaging, positioning, and GTM activations for the portfolio of over 60+ Amazon Advertising’s Measurement solutions including: Amazon Marketing Cloud, 1P & 3P measurement , reporting, media planning, MMM, and attribution products.You will have the opportunity to shape and develop the brand and positioning for this growing suite of products and drive the future vision of how we bring new capabilities to the advertising industry. You will work closely with our core customer segments to develop messaging and marketing plans that drive a shift in perception and sustained awareness and adoption of our ad products. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you thrive in it.This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research, and education teams. It requires strong communication skills, both verbal and written. This role requires an analytical marketer with a strong sense for methods to align advertising offerings to advertiser objectives, which constantly adjust based on industry trends and feedback from customers. As an owner, you will not only define the product marketing strategy for new advertising solutions, you will also need to be strong in execution of both promotional campaigns and marketing materials, including development of sales collateral, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages.Key job responsibilitiesDevelop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives, including the articulation of product portfolio positioningCreate compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads productsDevelop recommendations for new growth initiativesIdentify internal 1st and 3rd party research needs to support product positioning and marketing plansGuide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolioServe as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain pointsAbout the teamOur product marketing team is a pod within the Product Marketing org leading the development of messaging, positioning, and GTM activities for the portfolio of over 60+ Amazon Advertising’s Measurement, Insights, and Planning solutions including: Amazon Marketing Cloud, Omnichannel Metrics, Brand Lift, 1P & 3P measurement solutions, media planning tools, MMM, and Amazon Shopper Panel.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) ...

Insights Program Manager, Alexa Preview

Join the Alexa Preview Team to help build the future of Amazon's cloud-based voice service and Echo devices. This role will focus on designing mechanisms for collecting customer feedback, executing those for Alexa and Echo products, and working with product and marketing teams on behalf of customers. Your strategic and tactical recommendations that will contribute to making customers life easier and more fun by using the Alexa and Echo products!Key job responsibilitiesAs an Insights Program Manager on the Alexa Preview team, you will have the opportunity to make a big and immediate impact on the Alexa customer experience. You will be responsible for designing mechanisms and artifacts for gathering user insights for Alexa and Echo products. You will provide beta participant insights to guide the prioritization of improvements to Alexa CX globally and to inform the direction of Alexa products and features, and ultimately improve the experience for Alexa customers.Insights Program Managers own developing a deep understanding of the beta participant experience across the products in a given portfolio, learning what drives customer satisfaction, adoption and engagement. You will be making strategic and tactical recommendations based on feedback and segmentation analysis, paying close attention to details regarding sentiment, anecdotes, and key performance indicators, as well as being able to think broadly about our customer and participant ecosystem and the variables that impact perception.You are a self-starter who is comfortable making recommendations for insight design and based on feedback analysis. You can quickly identify key drivers and think strategically about customer, business and operational implications in order to drive improvements. This role will involve a wide range of problem-solving opportunities, and will require the ability to form strong recommendations supported by robust research and analysis.In this role, you will:- Build frameworks by establishing success criteria, KPIs, and feedback collection mechanisms to derive insights and recommendations for Alexa and Echo products- Support moderately complex programs that are medium to large scale from initiation through delivery- Gather requirements from appropriate business owners and write clear and detailed plans outlining methods to gather and analyze Preview participant feedback in order to deliver on requirements.- Develop and improve reporting processes and tooling across a broad range of metrics relating to customer satisfaction, adoption, and engagement- Manage dependencies and negotiate trade-offs as needed- Deliver detailed reporting on a regular basis within Preview team and to key partner teams and leadershipA day in the lifeAs an Insights Program Manager on the Alexa Preview Team, you will be working with a wide range of product and marketing owners across the broader devices org at Amazon. You will act as a beta program POC for user insights to bridge understanding the CX of newly launching products and building mechanisms to measure the user feedback. You will be presenting our output to senior leadership to build consensus on how Alexa teams incorporate user feedback to successfully launch products that customers love. About the teamAlexa is the name of the Amazon cloud-based voice service that powers Echo, the groundbreaking new Amazon device designed around your voice. Echo is always ready — just ask for information, music, news, weather, and more. Alexa marketing team is at the frontline of connecting customers and Alexa builders at Amazon. Our team relentlessly works to understand customers and serve them best. We're a group of fun seeking individuals as reflected in our work culture, and it is embedded in our culture to encourage each other's individual growth while delivering excellent CX to the customers. BASIC QUALIFICATIONS- 3+ years of program or project management experience- 3+ years of driving end to end delivery, and communicating results to senior leadership experience- 3+ years of data analysis experience- Experience using data and metrics to determine and drive improvements- Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)- Experience working cross functionally with tech and non-tech teams ...

Sr. Product Marketing Manager, NA Sales & Marketing

Amazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.In this role, you will help gift-givers and bargain hunters find the Amazon Devices they're looking for, develop experiments to determine our promotional strategy and experiences, and lead the biggest events we have, such as Prime Day, Black Friday, Cyber Monday and more for customers.You will leverage excellent cross-functional project management skills, a detailed eye for data to develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs touching all areas of the business.You will be comfortable in a variety of settings, from presenting marketing plans to leadership as well as executing against those plans. The ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping stakeholders updated on your progress—is critical to success in this position.The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer product marketing, merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will collaborate and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape.The position is based in Seattle, covering the North America region.Key job responsibilities- Author and present documents to leadership on overarching marketing strategy inclusive of multiple traffic channels for the biggest promotional events for Amazon Devices sales- Collaborate with multiple cross-company stakeholders/partners to align goals and partner on high sales velocity events- Deliver comprehensive project management plans across multiple-stakeholders and identify the critical path for flawless execution to deliver goals- Dive deep in the metrics and analyze lessons learned from events to form hypotheses for further evaluation and process improvement opportunities- Devise tests and analyze results to optimize future events and improve customer shopping experiences- Manage prioritization and trade-offs among customer experience, performance and operational support load.- Create buy-in for customer experiences and goals both internally and across key partners.- Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.About the teamThis team is one of the fastest growing marketing teams in Amazon Devices and is chartered to launch products and improve the customer experience while increasing Amazon Device sales and engagement. We refuse to accept constraints, internal or external, and have strong bias for action and ownership.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs ...

Sr. Marketing Manager, Search Marketing

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization. We are seeking a seasoned Sr Product Marketing Manager to lead Paid Search channel marketing for one of Amazon's largest managed traffic driving channels. In this role, you will lead the development and execution of the paid marketing marketing strategy. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries. The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them. Key job responsibilities- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities- Translate analytical findings into actionable insights and concise business actions and recommendationsAbout the teamThe Search Marketing organization is responsible for driving traffic to Amazon from External Search Vendors (i.e. Google, Bing, etc) worldwide. We partner with teams across the business to execute search marketing initiatives. Please reach out if you'd like to learn more.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Background in analytical positions or consulting is a plus- Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field- Excellent business judgment and the ability to think strategically and execute methodically- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.- Excellent interpersonal and communication skills – written and verbal- Demonstrated ability to work effectively across business and international teams- Interest in the technical aspects of digital marketing- Strong bias for action and sense of urgency; the ability to make things happen quickly.- A track record of teamwork and willingness to roll up sleeves to get the job done ...

Product Marketing Manager, Undiscovered and Small Business Accelerator (USBA)

As part of the Undiscovered and Small Business Accelerator (USBA), Amazon has committed $150 million to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to educational, financial and advisory resources that support Black-owned business owners to succeed as sellers in Amazon’s store. We are seeking a Selling Partner Discoverability & Product Marketing Manager to lead our efforts tied to identifying opportunities to further drive discoverability for our selling partners and their products who participate in our growth accelerator programs, while also driving strategies around how we will market our USBA/BBA products to both our current and future selling partner community. The right candidate will have a track record of developing marketing strategies tied to driving awareness around both new and existing products, while also having experience in driving engagement, communications and program development. In this role you will work across the USBA organization, working closely with our Education & Benefits team to grow discovery of and engagement with our selling partner products in order to drive conversion. Successful candidates will be proactive leaders who can prioritize well with strong project management skills, excellent communication skills, and have a strong track record of delivery in marketing programs. You are comfortable taking initiative and working across teams in a relatively unstructured environment. You are also comfortable innovating and building programs from the ground up. This role will have end-to-end ownership of the development of our selling partner discoverability & product event marketing strategies. This person should be creative, results oriented, relentlessly focused on the customer, and push to uphold high standards for brand building and marketing execution for our selling partner products. In this role, the candidate will work with the USBA Integrated Marketing and Communications Leader to define and roll out a selling partner discoverability & product marketing strategy, which includes the development of core KPIs. Success in this role requires having a passion for Small Businesses, as well as a strong backbone, great communication skills, both verbal and written, and the ability to deal with a significant amount of ambiguity.Key job responsibilities• Collaborate cross-functionally across the USBA organization to understand both current products and future selling partner product launches• Lead development and execution of selling partner marketing communications to drive awareness and engagement in partnership with the USBA Selling Partner Communications team• Analyze and report on performance metrics of marketing campaigns and set up test plans to improve• Compile learnings and share best practices across teams to increase effectiveness • Work hand in hand with selling partners to better understand pain points and use those learnings to formulate marketing campaigns• Continually engage with the selling partner community and partner closely with the Account Management team on selling partner launches in order to inform broader Integrated Marketing and Communications Strategies • Partner with the Seller External Relations Team and own the SER Selling Partner Vetting process on behalf of the Integrated Marketing and Communications team• Partner with Integrated Marketing Communications Leader to drive multi-year planning activities • Partner to develop and distribute key post event reporting, working to establish core discoverability & product marketing mechanismsBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

Paid Media Marketing Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.Key job responsibilities* Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting.* External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.* Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.* Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns. * Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution* Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.* Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- 3+ years experience with cross-channel media planning and strategy- Experience leading and collaborating with project-based teams at both campaign and program level- Foundational understanding of paid media attribution models (e.g., Last Touch, MTA, MMM)- 2+ years experience of digital ad operations experience, digital media buying experience, audience insights tools (e.g., ComScore, Semasio, Annalect, MediaOcean, etc.)- Foundational understanding of audience ad tech solutions (e.g., LiveRamp, Neustar, Dstillery, etc.)- Intermediate to advanced data modeling/analysis skills (e.g., advanced excel, data visualization platforms)- Experience with mobile app marketing and mobile app install paid media campaigns ...

Technical Program Manager, Global Demand Operations Product & GTM

As a Sr. TPM in the Global Demand Operations Product & GTM organization, you will work closely with product and engineering to define greenfield service initiatives to help accelerate the global cloud business. This role will support a confidential new initiative approved by the CMO. You will act as a liaison between the engineering, customer, and product development teams, inform the product roadmap based on customer feedback and drive multiple teams (engineering, product, program) to execute on the vision. You will work closely with marketing, sales, and engineering customers, understand their use cases, and dive deep on dependencies. You can influence and communicate with senior-level stakeholders and represent the point of view of the marketing organization. You possess a background in functional marketing and revenue operations, and are familiar with system architectures of commonly used third-party (3P) tools. You can clearly articulate (verbally and in writing) complex problems or product features, tough trade-offs, and propose solutions to help your stakeholders understand. You are an excellent, customer-obsessed writer that generates communications that are easy to follow and structured in an intuitive way, allowing stakeholders and customers to quickly make decisions. This a unique role that will work closely with a diverse set of global, functional (i.e. Marketing, Sales, Revenue Operations, and Legal) stakeholders. You can lead without direct authority. The right candidate will possess a strong program management background, will have demonstrated experience leading large, complex development efforts with dependencies, and will have a well-rounded technical background. You must be able to thrive and succeed in an a fast-paced environment, and not be hindered by ambiguity or competing priorities. This means you are not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in and get the job done.Key job responsibilitiesIn this role you will:* Utilize your background in marketing and operations to define the vision to enable marketer and seller efficiency through the use of next-generational services. * Lead highly visible technical initiatives with global business stakeholders and spread across multiple functional teams and revenue channels.* Work across dedicated and partner product and engineering teams to build systems that innovate on the customer experience and develop a vision for the long-term architecture.* Drive discovery to support highly strategic marketing initiatives to accelerate growth for the global business.* Be responsible for diving deep into technical systems, including first party services, as well as third-party marketing and sales systems (i.e. Marketo, Salesforce, Adobe). * Define strategy, build, and execute roadmaps for the programs you own.* Drive cross-team collaboration, knowledge sharing, and adherence to milestones and mechanisms* Use your strengths in problem solving, issue-resolution, and ability to multitask to deliver results. * Support documentation and user enablement efforts.* Manage contingent worker program spend across multiple teams.About the teamGlobal Demand Operations is revolutionizing the way AWS Sales and Marketing interacts with customers. We’re building a complete revenue automation experience that streamlines and supports the way a customer moves through their purchasing journey. With a holistic and transactional data ingestion platform and extensible services. Project Lorem is innovating the way AWS helps its customers scale their business through the cloud. We’re hiring team members across the United States in Seattle, WA, Austin, TX, Arlington, VA, and New York City. About AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. BASIC QUALIFICATIONS- 5+ years of technical product or program management experience- 7+ years of working directly with engineering teams experience- 3+ years of software development experience- 5+ years of technical program management working directly with software engineering teams experience- Experience managing programs across cross functional teams, building processes and coordinating release schedules ...

Sr. Product Marketing Manager, Amazon Fresh Grocery

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? Amazon is looking for a bright, customer obsessed, and motivated individual to join the Amazon Fresh Growth Marketing & Impact team.Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online.We are looking for an experienced Sr. Product Marketing Manager to join the NA Amazon Fresh Growth Marketing & Impact organization to lead Investment Planning and Marketing Efficiency workstreams to drive the highest return across our marketing touchpoints including Paid Media, Performance Marketing, Sales Discounts and In-Store Marketing. This involves collaborating with channel managers & program owners on monthly, quarterly, and annual budget allocation and optimizations, making data-driven decisions to optimize marketing forecasts and investments through cross-functional partnerships.This product marketing leader will be passionate about unlocking innovative Marketing Measurement solutions by diving deep into channel fundamentals and data to inform business requirements, and think strategically about our marketing investments. This person will think through complex business challenges, like how we track value of our digital campaigns to physical store actions and the interplay of different marketing channels as drivers to incremental topline growth. An entrepreneurial spirit, a data driven mindset, and the ability to work effectively with a large number of partners and stakeholders are some of the key skills we are looking for.Key job responsibilities• Growth & Marketing Strategic Investment Planning Cycles: This role leads and owns the monthly, quarterly, and annual planning cycles for marketing budgets, ensuring we are anchoring investments to support the organization's strategic priorities and growth building blocks to maximize business impact. They foster partnerships with marketing, finance, category and other stakeholders to align on mechanisms, performance evaluation, and investment strategies.• Marketing Spend Portfolio Optimization: This role is responsible for raising the bar on budget stewardship by developing scalable lightweight mechanisms to forecast and track investment and then leveraging these to recommend adjustments to marketing investments across channels and campaigns to achieve the highest return on investment (ROI). • Upleveling Investment Efficiency Metrics: This role owns the standardization of performance, efficiency, and success metrics across a large array of marketing channels by collaborating with investment owners across promotions, media, and activations to determine the available data points for comparable measurement.BASIC QUALIFICATIONS- Bachelor's degree- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience presenting metrics and progress to goal to senior leadership- Experience with A/B Testing or Multi-Variate Testing or both- Experience working with Financial Income Statements and Revenue/Investment Planning. ...

Marketing Manager, US Sports Marketing

We are seeking a talented Marketing Manager to join the US Sports Marketing team. In this role, you will lead the media execution across PV's owned and operated marketing placements (O&O) for sports across Amazon, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. As a marketing manager for live sports in Prime Video, you will support our go-to-market strategy by building and executing world class marketing strategies to bring a variety of live sports content to customers. You will manage successful marketing campaigns for assigned projects and ensure flawless execution from conception to launch. Given the unique needs and nature of live sports, this function serves as the subject matter expert for sports across all cross functional teams/shared services related to owned and operated (O&O) marketing within Prime Video. This role is responsible for procuring and managing the necessary placements across Amazon to execute the O&O marketing strategy. They collaborate with cross-functional teams on experimentation, targeting, and optimization to drive performance. This role also owns the end-to-end campaign execution process to ensure seamless delivery of campaigns. A successful candidate has digital marketing experience, demonstrated success working cross-functionally across internal and external teams, and delivering results through programs that reach millions of customers at scale with an aptitude for data analysis. Being able to thrive in a fast-moving environment and prioritizing work is essential, as is a mind for innovation and learning through testing. Key job responsibilities- Manage sports launch campaigns from development through live QA by working closely with all relevant stakeholders- Help procure the necessary placements across Prime Video Storefront, Amazon.com, and Fire TV, as outlined in the GTM strategy.- Collaborate with the GTM lead and BI team to develop, build, and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments.- Tracking campaign success and sharing of learnings with all stakeholders- Provide input on test ideas to optimize placement performance based on placement performance data- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.About the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- A proven track record of owning marketing strategies that directly impact business goals.- Experience with onsite marketing, lifecycle marketing, and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...

Sr. Marketing Manager, Promotions, WW Promotions

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!Within our growing Amazon Ads Marketing organization, we are seeking an experienced Sr Promotions Marketing Manager to strategize and implement complex promotional initiatives. This role is responsible for designing and delivering in-depth incentive-based programs driving long term value for advertisers and the business. The candidate will thrive in a cross-functional environment, partnering with Advertising’s internal teams to apply analytical and science-based techniques in assessing advertiser lifetime value, promotional effectiveness, and optimize offer structures to maximize business impact. The Sr Marketing Manager will also proactively identify new opportunities to accelerate promotion awareness and visibility through communications and messaging, ensuring a positive customer experience. To be successful, you’ll need to be highly analytical with strong communication skills who can earn trust and manage competing priorities with key stakeholders across multiple teams. You are excited to test and learn reward-based marketing strategies in a highly data-driven environment, and enthusiastic about delivering insights to partners across Ads Marketing, Finance, Product and Tech. Key job responsibilities* Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.* Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.* Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.* Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.* Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.BASIC QUALIFICATIONS- * Bachelor’s degree in marketing, business, communication or other related field- * Experience managing incentive-based programs in a lifecycle marketing context- * 10+ years of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social- * 2+ years of experience creating and deploying marketing reward or loyalty-based campaigns, developing tailored messaging catered to customers- * Intermediate experience using Excel in manipulating data and building analytical insights- * Experience presenting metrics and progress to goal to senior leadership- * Excellent oral and written communication skills and ability to partner and influence others- * Demonstrated ability to manage multiple conflicting priorities to reach a target deliverable date ...

Product Marketing Manager, Promotions, Amazon Go

Amazon Go is a new kind of store with no lines and no checkout - customers simply grab what they want, and go! Our Just Walk Out Technology creates an effortless shopping experience our customers love. We are looking for a Marketing Manager to own high priority promotions and value marketing. We are seeking a customer-obsessed marketer who can deliver big ideas, has demonstrated successful campaign ownership, and possesses an ability to identify and prioritize opportunities using data. The successful candidate for this role has experience establishing strategy and cross-channel marketing tactics to maximize customer reach and impact, has a proven ability to work cross-functionally, make data-driven decisions, and influence others. You must be able to work at the strategic level (generating new ideas to evolve your campaigns) and at the tactical level (managing development and execution of promotions). You are a self-starter, possess strong analytical skills, and thrive working among a broad, diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work. This is a permanent position based in Seattle, WA.Key job responsibilities* Work cross-functionally with creative studio, category, in-stock, operations, merchandising, and in-store experience counterparts to deliver monthly rotational promotions program to drive sales and meet overarching revenue goals* Develop and execute on strategies to increase impact of promotions, inclusive of proposing new tests and optimizations to our promotions marketing tactics and channels* Partner with pricing and category teams to identify and market priority value/pricing messages * Monitor performance metrics for your programs and use key insights to execute optimizationsBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience managing and measuring marketing performance in various channels- Ability to manage stakeholders and present to various levels of an organization. ...

Sr. Technical Product Marketing Manager, AWS Product Marketing

Are you an experienced technologist who loves working with customers to understand their cloud needs, synthesizing data from multiple sources (e.g. industry analysis, analysts, influencers), and combining that with your experience to drive broad product outcomes that exceed customer expectations? Do you like the idea of simplifying and creating broad, portfolio-level value propositions that make it easier for customers to understand how cloud technology can be applied in their businesses with high impact? Yes? We have a role that you will find interesting.At Amazon Web Services (AWS), Technical Product Marketing Managers work backwards from their understanding of customer and industry requirements and are able to “connect the dots” between various different AWS capabilities and services to make sure that we are building and marketing the right portfolios of offerings to meet and exceed the needs of our customers – and that we’re able to clearly articulate the value propositions of our capabilities. In this role you will leverage your own deep experience as a technologist who has worked closely with customers who use cloud capabilities, synthesize external and internal data from multiple sources, and work closely with AWS Product Managers across numerous different services. You’ll help guide feature prioritization, ensure consistency between various different services, and own the development of crisp, highly differentiated, and compelling positioning and messaging at the portfolio level.AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. You’ll have the chance to work on various different sets of these services and capabilities (including Analytics, Developer Tools, Compute, Databases, Generative AI, Observability, Security) based on your experience, interest, and aptitude – as well as on new offerings while they are being developed.We are looking for builders who have experience working directly with customers, analyzing and synthesizing data from multiple sources, and who thrive both when working closely with engineering teams to influence product outcomes and building value propositions that will educate customers on the value that technology can bring to them. In particular, we are looking for individuals who can operate at both a broad and deep level; who can understand our technology with the same depth that our customers do, and who can think like a technologist and a business leader simultaneously.Preference for this role to sit in Seattle, WA USA, but open to these additional locations: Arlington, VA, USA | Boston, MA, USA | New York, NY, USA | Portland, OR, USA | San Francisco, CA, USA | Santa Clara, CA, USA. Relocation offered from within the US to these locations only.Key job responsibilities• Partner with engineering and product management to develop portfolio-level strategy documents to guide prioritization of AWS offerings and capabilities we build• Creation of positioning and messaging artifacts that will represent our offerings at a portfolio level• Analysis and synthesis of 1st and 3rd party data (including driving direct data gathering from customers) to define opportunities for our offerings• Acting as an advocate for customers within AWS (both based on direct customer work and your interactions with our customer-facing teams) during the product development process• Involvement in the generation of content artifacts (presentations, demos, etc.) that can be leveraged broadly to educate customers on our offerings• Working closely with other AWS teams to ensure these value propositions are articulated broadly and clearly (e.g. re:Invent keynote, AWS Summits, other AWS sales and marketing channels)• Open to some travel (up to 15%)A day in the lifeAbout AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. About the teamSales, Marketing and Global Services (SMGS)AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.BASIC QUALIFICATIONS• 7+ years experience working directly with customers on adoption of cloud-based products and services• 7+ years working knowledge cloud-based architectures in one or more technical domains (e.g. Analytics, Developer Tools, Compute, Databases, Generative AI, Observability, Security, etc.)• Bachelor's degree in Computer Science or similar field or equivalent experience ...

Partner Marketing Manager - AWS, Partner Marketing Manager - AWS, Americas

As a Partner Marketing Manager for SMB in the Americas at AWS, you will play a pivotal role in shaping the marketing strategy and execution of AWS's SMB strategy with partners across the Americas. You will be responsible for fostering strong co-marketing relationships, creating innovative marketing strategies, and delivering measurable results. If you're passionate about AWS, have a proven track record of successful partner collaboration, and value ownership and innovation, this is an exciting opportunity to make an impact.Key job responsibilitiesKey Responsibilities:1. SMB Partner Collaboration: Build and cultivate strategic relationships with a set of AWS SMB partners, understanding their business goals and co-developing marketing strategies that align with mutual objectives.2. Co-Marketing Strategy: Develop and execute comprehensive co-marketing strategies that encompass joint campaigns, events, webinars, content creation, and other initiatives to promote AWS and our partners.3. Innovative Marketing: Stay at the forefront of market trends and emerging technologies, identifying opportunities for innovative partner marketing approaches that set AWS apart in the industry.4. Campaign Execution: Lead the end-to-end execution of co-marketing campaigns, ensuring timely delivery of high-quality content, assets, and events that resonate with target audiences and drive lead generation.5. Performance Measurement: Define clear KPIs and success metrics for partner marketing initiatives. Regularly analyze campaign performance and provide actionable insights to optimize strategies.6. Cross-Functional Collaboration: Collaborate closely with AWS cross-functional teams, including marketing, sales, product management, and partner management, to ensure alignment and maximize campaign impact.7. Budget Management: Manage marketing budgets effectively, tracking expenditures and demonstrating a strong ROI for partner marketing efforts.A day in the lifeA large part of this role's activities will be working across internal teams to coordinate GTM activities for the SMB customer segment. This will involve regular touchpoints to engage on joint activity and ensure marketing and partner marketing alignment in SMB.In addition, this role will work closely with the global partner marketing team to design and execute campaigns to drive demand generation for AWS SMB partners.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Bachelor's degree in marketing, business, or a related field; MBA or relevant certifications are a plus. ...

Sr. Marketing Manager, Video, Wondery

WONDERY is seeking a Sr.Marketing Manager, Video; to play a critical role in leading our video marketing efforts across organic, paid social and emerging video platforms. The right candidate has robust content marketing experience,developing video marketing strategies that drive engagement, brand awareness and customer acquisition. This role will manage all aspects of our video marketing initiatives, from content development, creation,distribution, analytics and ensuring our brand stands out in a competitive digital landscape. This position will report into the Head of Marketing Resources and will manage multiple video agencies. The Digital Marketing Manager, Video requires an individual who is highly data driven, organized and analytical with strong strategic and tactical skills. The candidate will develop and execute detailed strategic plans ; plan schedules and manage multiple video campaigns; while collaborating across multiple teams (Content, Franchise, Sales, Show Marketing and Analytics).Key job responsibilities- Develop and implement comprehensive video marketing strategies for YouTube, social media platforms (e.g. Facebook, Instagram, TikTok, X, Linkedin) and emerging platforms (e.g. FAST, AVOD and SVOD) that align with brand/show goals and target key audiences.- Create distribution strategies for engaging short-form video tailored to each digital platform's unique format and audience preference. - Develop go-to-market plans for video across all platforms.- Oversee production of high-quality promotional video content, including scripting, shooting, editing and post production in collaboration with external partners.- Collaborate with YouTube Channel Managers to ensure growth across our channels, including content planning, optimization (SEO, Thumbnails, titles, tags), audience engagement and expansion and performance analytics.- Monitor and analyze the performance of video content with all available external tools (e.g. YouTube Analytics, Sprinkler, Sprout) to deliver regular reports and insights with actionable recommendations to improve our growth, reach and engagement.- Stay current with the latest trends in video marketing, algorithms, emerging platforms to ensure our strategies remain innovative and effective. - Cross-Functional collaboration with internal and external stakeholders to align video content with our marketing campaigns and objectives. - Work with platform partners to ensure the business is adopting the latest product features and best practices.- Strategically develop and execute workflows that will help our video marketing efforts.About the teamWondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership- Experience in emerging video platforms such as YouTube and FAST , or similar ...

Product Marketing Manager, Amazon Currency Converter , Amazon Payments

Amazon Currency Converter (ACC) is part of Amazon Payment Products, a fast-growing business with new product launches and market-leading features which improve customers' payment experience on Amazon. ACC offers products for buyers (ACCB: Amazon Currency Converter for Buyers) and Sellers (ACCS: Amazon Currency Converter for Sellers, Seller Wallet). ACCB provides global Amazon buyers seamless payment solution for purchases on Amazon worldwide. ACCS and Seller Wallet provide global Amazon sellers a secure and convenient way to receive their revenue from selling on Amazon worldwide. The ACC Marketing team is looking for a self-motivated and experienced Product Marketing Manager. The scope of role includes formulating marketing strategies, managing marketing roadmap, driving high-quality conversions across a vast array of campaigns for our global customers and Sellers and developing scalable mechanism through Marketing automation. You will work cross-functionally to drive product adoption and retention by communicating effectively with stakeholders in different teams and job categories; Product, Design, Business Intelligence, Sales, Tech, Finance, Legal and so on. This requires deep understanding of customers, business, products, levers for success, ability to deliver results, and skills to handle conflicting priorities.The ideal candidate is a self-starter who is comfortable dealing with ambiguity, making metrics and data driven decisions with taking risks, and has a strong desire to learn and lead in a fast-paced environment. You are able to think strategically, look at the business analytically, and implement flawlessly. We are eagerly pursuing innovations on payment experience for Amazon buyers and Sellers. If you're excited by delivering innovative experience and working with variety of stakeholders in a fast-paced environment to delight our customers worldwide, this is the perfect opportunity for you.Key job responsibilities• Develop and execute online marketing strategy for driving product adoption and customer retention.• Align strategy with cross functional stakeholders and business leaders.• Create, review and raise quality of marketing materials such as email, website, and banner contents. • Develop new metrics and targeting logic, and implement automated process for customer targeting. • Leverage a variety of channels and tools (e.g. email, website, social, video) to effectively communicate with the right target audiences.• Analyze qualitative and quantitative data for insights.• Document plan, performances and test results. • Drive marketing automation, process standardization and collaboration with stakeholders.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

Sr. Partner Marketing Manager, AWS for Telecom

Amazon Web Services (AWS) is seeking a highly capable, self-directed Partner Marketing Manager, to help drive customer adoption of AWS's Cloud Services through our telecom partner community. If you have a passion for the cloud, love helping partners reach their full potential, and are an expert in designing and implementing joint marketing plans with partners - then we're looking for you. In this global role, you will develop a deep understanding of the AWS partner ecosystem and telecom vertical priorities to define and execute a global partner marketing plan in support of growth objectives we have with our telecom operators and ISV partners. You will build and deliver partner marketing messaging, collateral and thought leadership content, awareness activities, demand generation programs and event strategy that enable telecom partners to acquire new customers, retain and grow existing customers, and deliver revenue growth of AWS services. You will monitor, manage and support utilization of marketing development funds (MDF) and develop metrics to link ROI to spend activity. You will act as the primary partner marketing contact for a wide set of ISV partners and lead the creation of joint value propositions around generative AI, network, application migration and modernization, and joint GTM.This role requires strong collaboration and relationship-building skills as you will be required to partner internally with extended telecom team, global & regional partner marketing teams, and the AWS partner organization to execute partner marketing programs worldwide and externally with the alliances, marketing and management stakeholders at the partners organizations. You will be the voice of these partners' needs to various internal stakeholders and will share best practices across regions. In addition, you will also be required to manage outside vendors to execute programs and achieve goals.Key job responsibilities1. Develop and execute best-in-class marketing plans and programs that can be leveraged across different partner tiers to effectively drive end-customer awareness and adoption of partner solutions. 2. Craft and refine our message to the Telco industry through partners and work closely with top AWS Communication Service Providers (CSPs) to build joint value proposition messaging and content. 3. Build detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metric tracking. 4. Work closely with the Telco Partner Business Development (PDM) leaders to identify priorities and partner marketing initiatives for global execution or for regional delivery and local activation. 5. Develop event strategy, success criteria, and metrics for AWS participation in industry and partner events. 6. Become the subject matter expert for strategic CSPs and advocate for their inclusion in programs across AWS that provide mutual benefit. 7. Domestic travel required up to 50% of the time.A day in the lifeAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages ...

Senior Industry Marketing Manager, CPG, Industry Marketing

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.We are seeking a senior marketer to develop narratives and go-to-market strategies as part of the global advertising brand marketing team. In this role, you will be responsible for developing sales enablement materials (e.g., sales pitch decks, case studies, playbooks) as well as direct-to-advertiser marketing deliverables (e.g., sponsored content, paid media campaigns, etc.) to support enterprise brands. To do this, you will dive deep into understanding industry specific customer segments and business needs, the entertainment, shopping, and advertising environment on Amazon, and marketplace dynamics. You will define the strategy for the CPG industry, develop the associated messaging, and execute on the go-to-market plan, amplifying your message across external channels. You will combine strong analytical acumen with creativity, and have the opportunity to test and scale new solutions and marketing channels.This is a highly cross-functional, high visibility role that requires you to align with sales stakeholders and advertiser objectives, which constantly adjust based on market conditions and feedback from customers. As an owner, you will not only define the marketing message for the industry you cover, but you will also need to be strong in execution of the development of sales collateral and marketing channel content, including pitch decks, blog posts, product videos, and web page content. You will also commission first and third-party research to support your key messages. And, you will hold a consistently high bar for both customer-facing and internal materials.Key job responsibilitiesYour responsibilities will include:• Developing marketing plans to drive awareness, engagement, and sales for Amazon’s advertising opportunities, including defining value propositions and playbooks• Creating compelling marketing collateral to drive engagement for enterprise advertisers • Guiding the prioritization, development, and implementation of case studies and research to communicate the benefits of Amazon’s advertising opportunities• Driving engagement using existing owned marketing channels and piloting new channels• Working cross-functionally with Marketing and Insights teams, Sales, Analytics and Insights, Product, Retail, Legal, and PR to deliver content and channel initiatives• Commissioning 1st and 3rd party research to support positioning and marketing plans• Serving as an internal advocate for customer needs; ensuring broad awareness of, and empathy for, customer pain pointsBASIC QUALIFICATIONS- Bachelor's degree- Experience building, executing, and scaling cross-functional marketing programs- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership ...

Sr. Product Marketing Manager, CA SPRS Marketing

Amazon’s growing Canada Selling Partner Recruitment & Success org team is looking for a Senior Product Marketing Manager to make an impact on thousands of businesses selling on Amazon.ca. This role is for candidates who are passionate about driving marketing at scale through automation. If you are seeking to work in a fast-paced, entrepreneurial, action-packed team, with the opportunity to build things from scratch and succeed in uncharted territory, then this is your home.If you join the Canada New Seller Success team, you will help us build scalable marketing programs aimed at growing our Selling Partner businesses. To be successful in this role you will need to thrive on ambiguity, be able to see the big picture and also execute on a tactical level.A successful candidate would be a strong communicator, effective listener, and project manager who is able to balance multiple and often conflicting priorities. We are looking for someone who can create a set of successful channel strategies, roll out and analyze effective campaigns, and optimize performance over time.This candidate needs to be comfortable working with complex challenges, appreciates autonomy, and understands the value of a rapid test-learn approach.Experience in digital marketing, marketing automation, or e-commerce merchandising is highly desired.Key job responsibilitiesAs a Senior Product Marketing Manager, you will own the vision for developing scalable and automated marketing solutions to support businesses selling on Amazon.ca. You will be responsible for presenting your strategy to senior leadership, executing against the strategy, sharing results, and iterating your strategy based on results. This includes identifying target audiences, developing content and messaging, partnering across internal teams, and using marketing tactics like merchandising, email marketing, and social media marketing. You will work closely with Product Managers, Marketers, Sales, Finance, as well as Senior Business Leaders across CA and WW to define new initiatives and customer experiences, analyze the business and present your vision.BASIC QUALIFICATIONS- Bachelor's degree- 7+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience presenting metrics and progress to goal to senior leadership- Experience creating and managing complex, cross-team project plans ...

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