Marketing & PR

As a Sr. Product Manager, you will be a critical part of the Global Demand Operations Product & GTM organization that owns feature development and prioritization of a global product roadmap that is revolutionizing the way AWS markets to its customers. This is a unique role that will allow you to help AWS establish best practices in marketing automation and data governance that will directly impact sales productivity and revenue. This role will support a confidential new initiative approved by the CMO. You will own a set of capabilities and set the strategy, define the requirements, and make the difficult, high-judgment trade-offs between features and time-to-market. You will work backwards from our customers to understand their pain-points and deliver solutions that enable them to scale their impact. You will partner with engineering and program management to ensure the programming model, testing, scalability and reliability, and experience delight our customers. You are also responsible for influencing other internal technical roadmaps to ensure launch milestones and user experience features can be achieved. This a unique role that will work closely with a diverse set of global, functional (i.e. Marketing, Sales, Revenue Operations, and Legal) stakeholders.As a product service owner, you will play a key role in building out our product management mechanisms, and help set the vision, values, and culture of our team.Key job responsibilities* Translate complex and ambiguous business problems into crisp product strategies and roadmaps, while managing prioritization and trade-offs between customer experience and time to market* Write technical product documents, including narratives, feature requirements, EPICS, user stories, product specifications, ensuring clear communication and coordination with business, design and development teams* Provide technical leadership for software development lifecycle activities including system architecture, technical development and testing, technical support and administration* Drive alignment of capability strategy by working collaboratively with Marketing, Sales, Legal, and Revenue Operations* Measure and analyze existing products and business models for opportunities to innovate and improve, providing additional benefits to developers and customers* Own experiments and create clear mechanisms to test and pilot new features prior to launch. Ensure success metrics are well-documented and tracked to ensure feasibility analysis can be completed* Own the launch of new capabilities, including working with program management, enablement and training, and internal customers* Proactively identify and resolve strategic and tactical issues that may impair adoption of capabilities in order to achieve usage and technical goals* Identify new and innovative lead management services or capabilities to drive value for our customers and drive revenue efficiencyAbout the teamGlobal Demand Operations Product & GTM is revolutionizing the way AWS Sales and Marketing interacts with customers. We’re building a complete revenue automation experience that streamlines and supports the way a customer moves through their purchasing journey. With a holistic and transactional data ingestion platform and extensible services, powered with Generative AI, Project Lorem is innovating the way AWS helps its customers scale their business through the cloud. We’re hiring team members across the United States in Seattle, WA, Austin, TX, Arlington, VA, and New York City.About AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. BASIC QUALIFICATIONS- Bachelor's degree- Experience owning/driving roadmap strategy and definition- Experience with feature delivery and tradeoffs of a product- Experience contributing to engineering discussions around technology decisions and strategy related to a product- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning ...

Amazon is seeking an experienced Analytics Program Manager to join our team and help unlock insights that drive strategic business decisions. This role is part of the Owned Content & Channels team, which sits within Amazon’s communications org. Working cross-functionally with internal and external stakeholders, this role will balance effective program management with day-to-day ownership of business data to drive insights and actions. The right candidate will blend advanced reporting with strong critical thinking and analytical problem-solving skills, analyzing the performance of our content and channels and making recommendations to guide strategy. Flexibility and the ability to prioritize in a changing business environment will also be key. Our website, About Amazon, aims to be the first and most trusted source of news and information about Amazon for external audiences. This role will analyze and develop insights across a global collection of websites and will need to work closely with a wide variety of partners around the world across multiple languages.You are a builder who is at your best when distilling complex strategies into distinct and clear milestones. You are a natural analyst, detail oriented, and possess expertise in both qualitative and quantitative analysis with a passion for delivering actionable insights to key stakeholders. The ideal candidate knows and loves working with business analytics and website analytics tools (e.g., Excel, Adobe Analytics, Parse.ly, Chartbeat), and can partner with business leaders to deep-dive into data to solve complex business problems. You are analytical, organized, curious, and work backwards from the business problem. Cross-team coordination, project management, and strong writing skills are essential. This role reports into the Sr. Analytics Program Manager.Key job responsibilities• Own the reporting for Amazon’s international owned content and channels, including About Amazon websites in NA, EMEA and APAC. Ensure measurement and reporting consistency among the team.• Develop weekly, monthly, and ad-hoc reports for key About Amazon websites, including performance metrics and insights.• Develop quarterly deep-dive reports for vertical specific content for key About Amazon websites.• Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project. • Counsel international editorial team on how to tell a story with data, which metrics to prioritize, and how to draw insights from data.• Support team’s goal setting and tracking program by tracking team progress towards goals and advising on KPIs that will most effectively and accurately measure the impact of content and channels.• Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights. • Partner with cross-functional stakeholders to implement solutions that can scale globally, based on data insights from multiple sources and across multiple channels. • Be resourceful and creative to overcome obstacles and turn challenges into opportunities.• Keep updated on industry trends and best practices. BASIC QUALIFICATIONS- Bachelor degree in Statistics, Computer Science, Communications or Marketing, or equivalent years of experience.- 4+ years of data analytics experience- 4+ years of experience with analytics tools, such as Adobe Analytics, Google Analytics, Chartbeat, Parse.ly and Google Search Console.- 4+ years of experience in marketing, journalism, or related fields.- 4+ years of experience with Excel (data manipulation, Vlookup, macros, charts and pivot tables)- Experience working cross functionally with tech and non-tech teams- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion ...

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead 360° marketing campaign operations for our original unscripted sports programming (docuseries and documentaries). The campaign management team is the operational backbone of Sports Marketing at Amazon, partnering closely with Strategy, Creative, PR, Social, and Development teams to bring innovative marketing campaigns and initiatives to fruition. This position reports to the Head of Campaign Management and will drive: Campaign Operations: Leverage exceptional organizational and project management skills to oversee all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage and drive timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery. Marketing Operations: Manage and improve the operations, processes, and tools used by the marketing team to more effectively manage and track their work on Originals titles. Key work streams will include identifying pain points, defining a long-term vision, and implementing new solutions to increase self-serviced, force-multiplying efficiency and visibility.Key job responsibilitiesDay to day oversight and execution of campaigns and creative asset development:- Develop detailed project plans, timelines, and budgets for marketing campaigns and initiatives, including strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assets- Drive master work back timelines and manage project deliverables to ensure timely execution- Align and facilitate communication cross-functional teams such as strategy, creative, social and media teams towards common objectives and shared timelines- Work proactively with internal teams and external agencies to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan- Monitor project progress, identify risks, and implement corrective actions as needed, communicating updates, delays, and budget implications to stakeholders- Implement and improve processes and system tooling to support efficient collaboration, campaign planning, resource allocation, tracking, and creative review/approvals- Conduct routine post-mortems and gather collaborative feedback to drive continuous improvementOngoing strategic optimization and oversight of marketing and campaign operations: - Identify operations gaps within the marketing team's processes and workflows related to Originals titles- Assist in establishment of tools, long-term goals, and a strategic vision to address identified gaps and improve marketing team operations- Build and lead the adoption of new processes, tools, and mechanisms to enhance project management, resource organization, and status trackingAbout the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, NASCAR, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.BASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience, particularly in project and/or program management, with a proven track record of of successfully project managing complex, multi-faceted marketing campaigns- Adept at nimbly navigating curveballs, challenges and coordinating diverse stakeholders to deliver on a wide range of campaign deliverables- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience in creative concept development, production, budget management, and vendor negotiation- Experience owning relationships with and presenting to senior stakeholders and partners- Mastery in creating and implementing processes, driving adoption across large and busy organizations- Mastery of project management software (eg Smartsheets, Airtable)- Comfortable operating in highly ambiguous and rapidly evolving business environment- Excellence in written and verbal communication- Experience working in sports marketing and/or sports media marketing ...

Do you want to support Amazon’s mission to build the world’s safest, most efficient, and sustainable delivery network by helping our Delivery Service Partners (DSPs) retain safe, satisfied, and engaged teams of drivers? We are looking for a Senior Campaign Manager, DA Experience that works to support 2,500+ DSPs who employ 175,000+ Delivery Associates (DAs) operating Prime-branded vehicles on road, delivering tens of millions of packages per week through our Last Mile delivery network. Specifically, this candidate will be thinking big to develop 360-degree communication plans and campaigns, including written content, multi-media elements like infographics and video (in partnership with our production team and agencies), and helping promote all the ways that Amazon is investing in the driver experience. The work you do will help educate internal and external audiences of all the ways Amazon has created a safe, simple, and sustainable model for drivers who want to deliver Amazon packages. These cross-functional efforts will reach delivery partners, their teams, internal Amazon teams, and Amazon customers, alike. In this role, you will lead proactive marketing communication campaigns and execute proactive storytelling opportunities and seasonal campaigns to positively influence DA sentiment. You will thrive in ambiguity, developing new and innovative ways to reach DAs, improving existing driver-facing channels, as well as influencing and launching new ones. You will lead strategy and execution of the go-to-market and content strategies for each. It will be critical to work across cross-functional teams of leaders, partner organizations, and stakeholder to ensure that we are launching programs through robust communication, change management strategies, and year-long campaign efforts. The work you and your team do will have the potential to impact Amazon’s broader corporate reputation, requiring close partnership with Public Relations, Issues Management, Employee Relations, and Legal. The ideal candidate must be a strong communicator with strategic communications and/or marketing communications experience, business acumen, and excellent writing ability. Not only will you need to help strategize on plans, you’ll need to help program manage them from ideation to execution to keep things on track. You will be a thought leader who indexes high on emotional intelligence. You’ll have to be comfortable with testing, learning, and even failing forward. You will bring in fresh ideas to simplify and scale our driver communication and outreach processes. Our environment is fast-paced and requires a candidate who isn’t afraid to innovate and propose disruptive ideas. This role can be based in Nashville, TN or Seattle/Bellevue, WA. In this role, your key responsibilities will include:• Develop creative communication plans and campaigns to both solve business needs and instill passion and engagement among the DSP and DA community• Push the team to think with a more marketing communication forward mindset, developing strategies that go beyond written communications• Interview DAs, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies• Use DAs as the heroes of the narrative, developing advocacy stories to promote the DSP program as an entrepreneurial opportunity of choice • Partner with agencies and internal creative teams to develop compelling visual content • Identify emerging topics and develop proactive plans with stakeholders• Look around corners to identify key moments in time around which to build campaigns that meet DAs where they are in their journey delivering on behalf of Amazon• Monitor and measure the effectiveness of communications and campaigns and report out on them to leadersBasic Qualifications:• Bachelor’s degree in Marketing, Communications, or a related field• 8+ years of marketing, communications, or related experience in non-internship roles• Experience managing multi-media channel strategies, including video and audio • Experience building, executing and scaling cross-functional marketing programs • Experience using data and metrics to drive improvements Preferred Qualifications:• Experience developing campaigns that engage large audiences • Excellent prioritization skills, with the ability to help others do the same• Experience managing both internal and agency partners as part of a holistic go-to-market strategy • Highly developed and polished written communication skills• Experience working autonomously to develop and propose strategies for improvements • Experience using customer listening mechanisms and data to both influence and measure campaign success• Strong project management skills and experience, including managing internal stakeholders and multiple projects at once• Attention to detail, particularly when it comes to proofing copy and content• Experience in managing and working with agencies to execute multi-channel campaigns ++Our CustomersThe NA-DSP & DA Communications Team serves Delivery Service Partners (DSPs) in the United States, Canada, and, next year, Mexico. DSP Owners own and operate delivery businesses and hire and develop a staff of Delivery Associates (DAs). In North America, we have 2,500+ DSPs who employ 175,000+ Delivery Associates, operate 75,000+ Prime-branded vehicles, and deliver tens of millions of packages per week through our Last Mile delivery network.A day in the lifeWe write a lot and "are right a lot!” We respond to business needs and develop messaging for change announcements. We also interview DSPs and DAs to build compelling spotlight and advocacy stories. We own multiple channels by which we communicate to our DSP Owners, including the Communication Center, Email, and SMS. We communicate to DAs through the DA In-App News Feed, built within their Amazon Delivery App.About the teamThe DSP & DA Communications team is made up of 15+ high performing leaders. Even though we are based in different cities across the U.S. and Canada, we have a highly inclusive and collaborative culture. We approach each other with respect and humility and have fun every day by doing ice breakers, sharing memes, and hosting interactive team building events. DSPs and DAs count on us to provide helpful and trustworthy information so they can operate their business efficiently and focus on what matters most to them, i.e., building a safety-first culture, developing their team and delivering millions of smiles in their communities.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages ...

Amazon Studios is seeking award-winning, creative, and passionate Creative Director, Ads to join our best in class product marketing team and develop sales collateral, and integrated marketing creative concepts for third party advertisers looking to partner with Amazon MGM Studios and Prime Video. This role will work collaboratively with ad sales, consumer marketing team, product managers, Executive Producers, and Filmmakers to develop best in class print and AV sales collateral as well as integrated marketing campaigns bespoke to Amazon MGM originals series and movies. Sr. Creative Directors, Ads own the following: Creative Thinking• Work closely with filmmakers, EPs, Sales, and Product Marketing colleagues to develop B2B sales collateral for Amazon MGM original series and movies• Create bespoke and strategic creative strategies that generate advertiser interest in sponsoring Amazon MGM original series and movies • Have a strong POV and creative vision along with a clear, concise ability to provide direction to internal and external partners.• Craft high level creative strategies and briefs and presentation decks, along with sketches and comps that communicate concepts and campaigns• Articulate and pitch creative concepts to peers, senior management, Executive Producers and talent.• Solve for business, customer, and stakeholder requirements while building creative that is unique, stunning and effective.• Think across platforms, mastering the idiosyncrasies of each and create tailored content across channels that help drive marketing objectives. Creative Execution• Develop and execute intergraded marketing campaign ideas for 3rd party brands looking to integrate with Amazon Original series and movies• Elevate the creative output of any internal partner or agency/production company vendor to ensure that all marketing assets meet a high level of creativity, innovation and brand association on time and within budget• Obtain and allocate internal/external resources to achieve strategic and operating goals• Manage highly visible and complex projects that have wide impact across the business and/or spans across multiple teams or platforms• Forecast resourcing needs and work with key stakeholders to drive a schedule for projects while prioritizing and using resources effectively, communicating needs and trade-offs if schedule is at risk.• Proactively work to solve problems and communicate to senior management, and actively seek clarification when there is ambiguity Leadership• Communicate with key stakeholders internally and externally in a spirit of collaboration, building strong relationships with stakeholders, communicating and collaborating effectively, articulating complex issues/problems in an effective manner• Work with senior leadership to create policies and procedures, best practices that impact the broader department BASIC QUALIFICATIONSBASIC QUALIFICATIONS · 10+ years of creative design experience that encompasses digital, interactive, marketing, and brand design · A strong portfolio of work showing creative invention and innovation with the ability to articulate big and breakthrough ideas in print, outdoor, AV, social, digital, transmedia, events and experiential that can effectively market. · Strong verbal and written communication skills. · Creative writing skills · Deep knowledge of design and associated tools and principals · Excellent working knowledge of Adobe Creative Suite · Excellent presentation skills and interactive story telling ability · Proven success in project management and execution across all forms of media, print, video, social and digital mass media. · Must be able to multi-task, work in a fast-paced environment and maintain a sharp attention to detail · Bachelor's degree ...

The Amazon Cross Devices Marketing team is seeking an experienced Sr. Business Analyst with broad technical skills to develop in-depth business understanding, perform deep-dives, develop data visualizations and build automation solutions that drive business decision making and process improvement. The ideal candidate will draw upon advanced analytical, problem solving skills, and passion for delivering business insights and analytics. We look for candidates who are excellent communicators, self-motivated, flexible, hardworking, and who like to have fun.This is critical role for the organization and requires an individual with effective communication skills, outstanding business acumen, and the ability to work across various functional teams and internal partner teams. We are looking for individuals who are self-starters comfortable with ambiguity, demonstrate strong attention to detail, and have the ability to work in a fast-paced and ever-changing environment.Key job responsibilitiesThis role will be responsible for providing regular analysis and insight to marketing channel and Devices product line leaders.This role will be expected to proactively identify trends and facilitate analysis to identify issues and opportunities that impact Devices and Amazon wide traffic. The ideal candidate will have an extensive background in running SQL queries, performing deep-dives and generating actionable insights.About the teamAmazon Devices—the team behind the best-selling Amazon Echo, Kindle E-Reader, Fire Tablet, Fire TV, and Ring, Blink, and eero Home Security product lines—is seeking a high-performing, innovative, results-oriented and customer-obsessed, Sr. Marketing Analyst. As part of the cross-devices marketing group, we operate in one of the most diverse businesses at Amazon, empowered to explore new ideas, channels, and tools, setting the stage for how we’ll do business tomorrow.BASIC QUALIFICATIONS- Bachelor's degree- 5+ years of writing SQL queries , performing deep-dives and creating business intelligence reports using Tableau, Power BI experience- Designing and implementing reporting solutions to enable stakeholders to manage the business and make effective decisions.- Building and monitoring related key performance indicators (KPIs) to measure, control, and benchmark reporting processes.- In-depth business understanding and the ability to defining requirements, using data and metrics to draw business insights.- Results-oriented, prioritizes work activities, plans and stays organized in order to meet commitments.- Ability to deal with ambiguity and competing objectives in a fast-paced environment.- Strong written, verbal communication, and presentation skills to senior audience. ...

We are looking for a Senior Marketing Technology Manager, Websites, to join our Worldwide (WW) Amazon Flex Marketing & Driver Communications team. You will define and lead key strategic initiatives to improve the technology powering the WW Amazon Flex websites. You will implement a new content management system (CMS) which has the capability to personalize and modernize our website Marketing Technology stack. You will have extensive experience in launching new content management systems, launching re-designs to existing websites, and analyzing website metrics to drive performance improvements. This work will impact the core experience of Amazon Flex delivery partners as well as hundreds of internal stakeholders.The successful candidate will be self-motivated, passionate, highly analytical, detail-oriented, possess solid interpersonal and communication skills, and be comfortable working independently in ambiguous environments. You will be a technical expert in website CMS, project management, and be both creative and analytical. You will have extensive experience in implementing and managing website automation tooling and, working with cross-functional stakeholders to launch and manage websites that both delight customers and drive business performance. You will be passionate about delivering website results, testing and learning scaling to create impact, and creating best-in-class customer journeys. You will collaborate closely with technical teams, marketing and communications stakeholders, website designers, public relations, legal, and business counterparts Key job responsibilities• Implement new capabilities to personalize and modernize the worldwide Amazon Flex websites.• Initiate and drive key worldwide Amazon Flex Marketing Website projects. Implement and refine tech features (Cookie Consent, SEO tooling, website analytics, advertising tooling, etc.) and content (brand, design) to improve stakeholder and delivery partner experience.• Establish, refine and implement mechanisms to ensure cross functional alignmentand establish clear escalation mechanisms. Identify and manage stakeholder groups,and provide regular business reports to those groups.• Collaborate closely with technical teams, marketing and communication stakeholders, and international counterparts to deliver tools and templates that scale globally.• Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace.• Be a motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business.• Develop and maintain documentation on website architecture, CMS configurations, and web processes.• Ensure that website content, structure, and functionality are optimized for search engines, partnering with the SEO team to drive organic growth.• Ensure website compliance with data privacy laws (GDPR, CCPA) and accessibility standards (e.g., WCAG) to create an inclusive and trustworthy online experience.A day in the life* You will serve as the team's expert of Webflow, AEM or a similar website CMS platform.• You will lead the migration of existing WW Amazon Flex websites to a new CMS.• Use data and metrics to drive improvements to website performance.• Utilize project management skills to deliver projects on-time, within-budget, and to meet and achieve goals, in an extremely organized manner.•Manage WW Amazon Flex websites across multiple languages and countries.• Manage complex roadmaps and balance contending priorities in a rapidly changing environment.• Ability to manage multiple parallel projects and deliver quality launches on schedule.• You will work with, present to and influence senior executives up to VP level.• You will integrate existing Marketing Technology products, such as the suite of Adobe products (Adobe Analytics, Adobe Target, Marketo) into a new website CMS. About the teamAt Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services, significantly complimented by programs like Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.BASIC QUALIFICATIONS- Bachelor's degree in Business, Marketing, Computer Science or equivalent work experience.- 5+ years in marketing technology or digital marketing, with significant experience in website and CMS management.- Expert knowledge of major CMS platforms like AEM and Webflow- Strong analytical skills with the ability to interpret data and make actionable recommendations.- Excellent project management skills, with the ability to prioritize and manage multiple projects.- Familiarity with data privacy regulations and best practices for marketing compliance.- Understanding of HTML, CSS, and JavaScript and SEO techniques- Excellent communication skills to collaborate with cross-functional teams ...

Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.The AHS Central Performance & Brand Marketing Team is seeking a talented, customer-obsessed, Product Marketing Manager to own the strategy and execution on Outbound platforms to grow and establish the newly launched business vertical "Health Conditions Program" within AHS Org. This role will be instrumental in the mission to connect Amazon customers to a wide array of health-care products and services available via 3P marketplaces, with a focus on solutions for chronic or complex-longitudinal conditions afflicting 60% of US adults, and insurance as a payment method to unlock 87% of US health care spending paid for by insurance. Enabling these services will help Amazon build a large business in health care and have a meaningful impact on health outcomes, which will complement our existing 1P businesses, Amazon Pharmacy and One Medical. We aim for Amazon to be the easiest place for customers to discover and start engagement with a full suite of solutions to treat complex chronic conditions and achieve wellness. For example one use case is marketing 3P Healthcare providers (such as Omada, Talkspace) to Amazon customers to educate them about healthcare benefits and services they can access that might be covered for and paid by their employers and would require zero or minimal co-pay.In this role you will be the single threaded owner HCP Outbound Marketing channels. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with contract marketing manager (reporting to you) and partner closely with the lead business, creative, engineering and product teams to drive business goals. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts. The ideal candidate understands Email/SMS/Push (outbound) marketing channel very from a technical and marketing strategy/execution POV, has an experimentation bend of mind to solve problems and is willing to work with engineering and product teams to build for long term impact. In addition, you work extremely effectively in a matrix organization, influence partner teams to align on strategy and secure high performing placements, develop win-win partnerships with other teams and write powerful documents to influence and align senior leadership.This is a highly visible position and you will have the opportunity to grow, engage and influence Directors and Sr. Managers across AHS as well as present to VPs on a weekly basis.#everydaybetterKey job responsibilities• Own AHS Onsite Marketing Strategy and Execution to drive business goals• Build the creative and experimentation strategy to launch and grow each 3P partner we launch under HCP program • Build new mechanisms to simplify workflows• Build onsite marketing calendars and forward looking plans, with internal business, product and tech partners • Develop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagement• Work closely with Creative and Design partners to experiment, document and share learnings• Represent AHS Performance Marketing in key business reviews with VPs and Directors, including operating planning reviews and quarterly and monthly business reviews• Develop, report, and continually improve email channel performance metricsA day in the lifeYou will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for OneMedical, Amazon Clinic, and Amazon Pharmacy. This includes developing learnings that helps understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics. You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly. About the teamAHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

Prime Gaming’s mission is to bring the extraordinary joy of gaming to our Prime members. We are looking for a seasoned product marketer with deep consumer marketing experience to join our product marketing team. You will be responsible for driving a best-in-class customer experience developing messaging and customer segmentation strategies to drive customer acquisition, increase customer engagement, and increase customer retention. You’ll work with others on the marketing team to optimize messages to target customers and use data and campaign performance to guide product marketing strategy. You will learn from and share best practices across Amazon teams. You will support the full product lifecycle across inbound and outbound product marketing for Prime Gaming. Inbound product marketing responsibilities include foundational analysis to identify market needs, opportunity sizing, providing the voice of the customer, and running experiments for new features and offerings. Outbound responsibilities include launch planning, messaging, positioning, and adoption/engagement. Prime Gaming is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working cross-functionally and with ambiguity. Key job responsibilities• Build and advocate organizational understanding of customer needs, motivations, and drivers of acquisition and retention• Own marketing research roadmap, leveraging outside agencies, to further develop consumer insights to inform product roadmap and marketing plans• Craft messaging and positioning frameworks to inform marketing campaigns • Concept go-to-market plans supporting growth in acquisition, engagement, and retention and coordinate across team to ensure flawless execution• Work with partner marketing and Business Development to craft and execute promotional events and bespoke content launchesA day in the lifeThe successful candidate will have strong customer focus and business judgement. This role includes strategic work (e.g. using customer insights to generate bold and innovative ideas for growth) and hands-on work (e.g. working with marketing teams to implement improvements to key day-to-day workflows).About the teamThe Prime Gaming Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360-degree marketing campaigns (bespoke and in partnership with other Prime benefit teams).BASIC QUALIFICATIONS- 8+ years of professional non-internship marketing experience- 5+ years of Games Industry (supporting title Development, Release, or Live Ops) experience- Bachelor's degree in marketing, advertising, business or equivalent- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help organizations reshape buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business, unlocking our potential worldwide.Amazon Business is seeking an analytically-gifted, results-oriented individual to lead the analytics and testing charter for our marketing website. In this role, you will be the point-of-contact within the marketing organization for website measurement, A/B testing, targeting, and personalization. This individual will partner with content, marketing, user experience, and tech teams to build out measurement capabilities, develop and maintain reporting for key initiatives, and establish a roadmap for A/B testing, targeting, and personalization. As a highly-visible program lead, you will regularly interface with stakeholders and leadership to monitor website trends, socialize insights, and surface opportunities to drive impact with testing, optimization, and personalization. The right candidate will be a well-versed analytics professional with previous experience in website measurement and reporting. They should exhibit a high level of proficiency when speaking to these areas, and have the ability to articulate technical details to non-technical stakeholders. Their experience should also include involvement with and/or knowledge of website tagging, A/B testing concepts, targeting and personalization capabilities, and cross-channel measurement. Nice-to-haves include experience in B2B marketing, including lead/demand generation and sales pipeline, as well as writing SQL queries to extract/transform large datasets. Key job responsibilitiesManage web analytics reporting and measurement for the Amazon Business marketing website, create dashboards that enable marketers to measure the effectiveness of their channels and/or programs, and maintain a rigid testing culture while executing A/B tests and targeting activities to drive towards business goals: • Serve as resident expert on web analytics, A/B testing, and targeting/personalization for the Amazon Business marketing website.• Develop and maintain standardized reporting for measuring overall website performance and business goals/objectives. • Work with stakeholders to understand their objectives, and develop relevant dashboards and/or reporting mechanisms to ensure they can accurately measure and optimize towards goals. • Plan and execute various website tests and targeting activities to drive acquisition, engagement, and traffic improvements. • Regularly audit web analytics implementation to ensure data accuracy, and work with technical teams to address issues and/or recommend new tracking capabilities. • Work with a cross-functional team of Marketers, UX Designers, Product Managers, Web Developers, Data Scientists, and business teams to maintain alignment on website measurement and performance. • Support broader measurement initiatives across the organization, providing guidance and/or requirements to ensure data accuracy. About the teamThe Amazon Business Website Team is known for taking quick action and driving impact through a customer-obsessed and testing-centric culture. We are relentless in driving results, highly analytical, collaborative, and cross-functionally supportive of teams across the business. BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience managing or working within cross-functional marketing and creative teams- BA or equivalent- Experience with compiling and presenting data to cross-functional stakeholders and leadership teams.- Strong understanding of web analytics concepts, including metric definitions, measurement methods, and standard reporting practices.- Proficient with web analytics tools like Adobe Analytics or Google Analytics.- Working knowledge of A/B testing concepts, best practices, and tools.- Familiar with digital marketing analytics concepts such as multi-touch attribution, and conversion rate optimization.- Familiar with website targeting and personalization methods. ...

We are looking for a Principal Product Marketer to own the marketing of FireTV and it’s scaled and differentiated ad products to advertisers. This opportunity puts you in the driver’s seat of two of Amazon’s largest and fastest growing business - FireTV and Advertising. FireTV is at the center of the generational shift from broadcast to connected TV, giving advertisers scaled global reach and unlocking capabilities that only Amazon can offer. At FireTV, we are dedicated to driving measurable outcomes for entertainment services, brands, and agencies through advertising. FireTV ad solutions—including display ad units in the FireTV interface, video ad units in 1P and 3P video playback on Fire TV, sponsored content, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase consideration, and drive transactions on and off Amazon.As the first Principal Product Marketer dedicated to FireTV, you will lead Product, Go-to-Market, PR, Account, and other Marketing teams to develop strategies, narratives, assets, and solutions that drive advertiser awareness, understanding, consideration and adoption of FireTV’s ad products. You are a seasoned product marketer who thrives in the ambiguous and rapidly changing environment of a first-of-its-kind role, and you are a big leader who can drive strategic direction and actions across teams that may not report into you or your organization. You will leverage a deep understanding of selling digital advertising, likely gained from experience in account-facing roles, to serve your elite Sales partners with the priority and attention you give to external customers. You will dive deep into your ad products, influencing roadmaps and determining the stories we should tell, when and how we tell them, and to whom, to maximize Fire TV’s ad revenue opportunity. You are relentlessly proactive and can seamlessly transition between high-level strategic thinking and all-hands-on-deck execution work. Basic Qualifications- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- Experience in marketing or marketing research- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership- 10+ years of marketing and/or product experience and 5+ years of advertising industry experiencePreferred Qualifications- Deep relationships within the advertising industry- Experience negotiating and selling digital advertising, specifically TV, at agency and brand level- STV/TV measurement proficiencyKey job responsibilitiesDevelop and scale FireTV Ads’ advertiser-facing Marketing strategies and plans across partner teams in the central Amazon Advertising organization, including GTM and Sales.Create and implement bespoke industry vertical-based marketing strategies that effectively present Fire TV to advertisers.Author and evangelize marketing narratives that differentiate FireTV Ads’ unique offerings tied to customer objectives and business outcomes.Ensure FireTV Ads products are prioritized and effectively presented in the assets Account Executives use in their engagements with advertisers.Seek out and incorporate Voice of Customer from GTM and Sales into your Marketing strategies and tactics to ensure the most impactful work is prioritized for advertiser customers. Source and leverage data to market products effectively, including working closely with Data & Insights team.Provide thought-leadership and apply industry expertise across cross-functional teams.Deliver the highest level of sales and customer service to our clients.Represent FireTV Ads externally at industry events,BASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- Experience in marketing or marketing research- Experience using data and metrics to drive improvements- Experience presenting metrics and progress to goal to senior leadership- 5+ years of advertising experience ...

The Lead Creative Producer (LCP) reports to the Group Creative Producer, Movies, in Creative Content Production, and is responsible for contributing to Original Movie marketing campaigns by overseeing the production of key creative marketing and social AV and Photography assets and edited creative content.This role oversees creative capture planning, budgeting and production of Unit photo and Gallery photo shoots and on-set BTS (Behind the Scenes), EPK (on- camera interviews), stand-alone Social, event and marketing AV shoots. They are also responsible for obtaining talent approvals and curating/delivering final photo key sets. This position also produces creative content such as “making of” documentaries, marketing featurettes, sizzle reels and social content. The role works hand-in-hand with the Creative Directors as well as Campaign Managers, Social Managers, internal cross functional teams, and external agencies throughout the life of a film's marketing campaign to deliver high-level creative AV and photography. A Lead Creative Producer is passionate about narrative storytelling and has experience in film production, photography, post production and understands how these assets function within a global marketing campaign. They are versed in SAG, Union, and DGA rules and regulations and have experience communicating with talent reps and filmmakers within the entertainment industry. Qualifications:- Comfort with multi-tasking, improvising, taking on new/evolving responsibilities and challenges.- Loves being a vital part of a larger team and contributing to shared strategic and creative goals.- Experience producing small and large-scale AV and/or photo shoots.- 8+ years in creative marketing production, ideally in the entertainment industry- Previous experience at a streaming studio, creative marketing or social agency is a plus.Responsibilities Include:VIDEO PRODUCTION / PHOTOGRAPHY - During pre-production, gather scripts, schedules, creative and relevant information for efficient production of content capture (BTS capture). - Partner with a Creative Director and collaborate with internal stakeholders to collect requests for on set production. Create shot lists for unit photographers and video crew- Build and execute content capture plan in alignment with campaign creative and social creative needs - Produce all photo and video shoots which includes hiring and recommending the appropriate photographer, director, director of photography, crew, and/or production company to execute the creative vision of a given campaign. Work with filmmakers, unit publicists and talent reps to coordinate the capture of BTS content while on set, and on camera interviews of talent. - Has the ability to write talent interview questions, exhibiting a deep grasp of the movie’s content. - Understand the logistics and pacing of production to understand how a marketing crew fits in to overall movie production. - Based on availabilities and creative direction, plan for a photography pull aside, mini gallery or full gallery photo shoot during production - Pick up outstanding interviews after the wrap of production - Produce large scale Content Days for marketing during anticipation of film release dates, including social assets. - Produce large scale Gallery photo shoots for Key Art/One Sheets for marketing during anticipation of film release datePOST PRODUCTION - Oversee all talent approvals photography, pull frame grabs and create photography “Key“ sets for internal and external stakeholders use as the foundational assets for global campaigns - Work with Video agencies to full film clips, b-roll and soundbites from on set capture to deliver to partners - Ideate, pitch and produce high-level creative content in the form of long or short-form "making of" docs, featurettes, sizzle reels and social content. - Understand legalities film use and BTS use - be familiar with Paid AdsTravel will be required.BASIC QUALIFICATIONS- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience- Bachelor's degree ...

Do you want to help Brand Owners build better brands while ensuring the best possible customer experience within the Amazon Store? Do you have the ability to use data and customer research to develop marketing channels and create scalable solutions that help Brands stand out to Customers and build brand equity?The Brand Marketing team is looking for an experienced Sr. Product Marketing leader who will own defining Brand building communication vision and translate them into durable roadmap to realize our vision. The person use data and market research to optimize existing channel performance, and identify and develop new channels to reach more Brands effectively. The role also owns our marketing automation strategy and will partner with tech and stakeholder teams to create business requirement and launch automation to more use cases. This leader will partner with internal stakeholders, including research, product, BI and development as well as external stakeholders within Amazon Ads and Seller Partner Services (SPS) to ensure alignment to deliver their vision.Key job responsibilitiesKey job responsibilities:• Dive deep into data and customer research to uncover pain points that brands and customers face.• Develop the vision and roadmap for channel strategy and channel automation.• Explore and propose opportunities to scale brand communications and actions across internal channels.• Partner with development on creation of business requirements for new features and mechanism that will improve channel performance.• Define and deliver key metrics and or goals, ensure on-time execution, and communicate status to senior leadership through regular business reviews.• Establish and manage relationships with internal stakeholders, identify and pursue collaboration opportunities across-org to ensure consistent CX.• Demonstrate strong bias for action; ability to juggle multiple priorities and effectively deliver in a dynamic environment.About the teamAbout the Brand Experience org:The Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness, improve their consideration, increase their conversion, and build brand loyalty. We have a broad mix of experience, tenures, and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Blink (part of Amazon Devices) is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally. In this role, you will be responsible for defining and executing the vision for email marketing strategies and campaigns. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts for Blink. This role will manage acquisition email campaigns across Sonar and Braze including prospecting, TPR, Marquee, and re-targeting campaigns. They will manage device launch campaigns, prospecting, and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness, acquisition, and conversion email programs working with Developers, Creative, Product, and Business Development.Key job responsibilitiesOwn email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reportingGenerate on-brand, best-in-class content, tailored to appropriate customersLeverage Braze, Sonar, and other email tools to increase performanceBuild email programs and execute campaigns that drive awareness, engagement, and revenueWork with stakeholders to build campaigns that inform customers of launches, promotions, news, and eventsCreate and test campaigns and templates that align content to customer preferencesAnalyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagementRecommend and implement iterative A/B testing to continually improve performance through optimized messaging and targetingDevelop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadershipGain subject matter expertise in customer pain points and deliver proactive solutionsResearch and develop an iterative testing strategy to gain insights and continuously improve the customer experienceWork with marketing, content, design, product, support, engineering, and leadership to align channel initiatives with business goalsAnalyze cohorts and segment effectively to drive growthTrack email best practices, industry trends, and make proactive recommendationsA day in the lifeThis role's primary focus will be to build and execute email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and testing best practices.You earn trust with key stakeholders across multiple teams and are excited to test and learn in a data-driven environment. You work autonomously yet enjoy collaboration, handle multiple large-scale initiatives, and deliver results that raise the bar.BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- 5+ years experience developing email and in-app marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting ...

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.We are seeking a Senior Media Manager to lead integrated media strategy, planning and buying for Prime Video. Your focus will be driving innovative and effective media campaigns for Amazon Original Series and Movies – developing and executing strategies across a robust mix of channels including, but not limited to, television, digital, social and out-of-home. You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising. The successful candidate will be a blended balance of media strategist, innovative thinker, project manager, relationship builder and analyst. They will be comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders including creative marketing, social, legal, events, PR and outside agencies and injecting thoughtful media perspective into the decision-making process. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills. Key job responsibilities• Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic paid media strategies for our marketing campaigns grounded in audience insights.• Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.• Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.• Build storytelling materials that outline audience-led media strategies and be able to present confident and concise media recommendations to senior leaders and talent.• Develop test and learn scenarios to continue to innovate and accelerate media performance.• Manage budgets and timelines for media campaigns.• Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.• Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.• Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media.• Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership- Experience prioritizing competing priorities in a complex, fast-paced environment ...

We are seeking a Sr. Research Manager with a strong quantitative research background and a passion for solving unique problems to help us improve the Selling Partner Experience for small and minority-owned businesses and join the mission of Amazon’s Undiscovered and Small Business Accelerator (USBA) team. We are looking to quantify impact of our offerings (benefits, education, networking opportunities, etc.) to Selling partners via survey tools and other mechanisms on their satisfaction levels with the program. Our ideal candidate is someone who is curious and customer obsessed, and loves solving complex problems. You enjoy building things from scratch, are comfortable with change and ambiguity, and relish the chance to solve hard problems in short order. You recognize that the true measure of success of your work is based on the business impact your findings have over time.Key job responsibilitiesIn this role, you will be responsible for the following:• Lead design and execution of primary research studies (leveraging both qualitative and quantitative methods) to generate actionable insights and recommendations for stakeholder teams like marketing, product, education, and partnerships• Lead research and analysis that helps measure the impact of program initiatives on seller perception metrics• Lead foundational research to help understand undiscovered small business lifecycle/ journey and to uncover unmet needs• Design nimble mechanisms to scale quantitative and qualitative research solutions, tools and processes• Build and manage relationships with internal stakeholders and external agency partnersAbout the teamUndiscovered Small Business Accelerator (USBA) helps drive the success of small and historically underrepresented business populations (including minority-, women-, and veteran-owned businesses). As a part of the USBA, Amazon has committed to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to educational, financial and advisory resources that support Black-owned business owners succeed as sellers in Amazon’s store.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience communicating results to stakeholders- 6+ years experience conducting end to end quantitative and qualitative research (e.g., identifying appropriate research methods, designing, executing, analyzing, and drafting actionable recommendations from primary research), with expertise leveraging qualitative research methods (e.g., firmographics, in-depth interviews, focus groups, diary studies) and quantitative research methods (e.g., driver modeling, regression analysis, factor analysis, clustering) ...

The Fuse team works across Amazon to bring services including Prime and Prime Video to customers through relationships with mobile operators, media distribution companies and other segments worldwide. We help our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers. The team is seeking a talented, self-directed Product Marketing Manager to help us build amazing programs that deliver high impact campaigns and best-in-class customer journeys that deliver great experiences for customers and great results.Our ideal candidate will have strong experience in global product marketing management, demonstrating an ability to develop, iterate and execute successful launch and sustaining campaigns and funnel experiences while working collaboratively, building trust across internal teams as well as external partners. The focus will be on building marketing programs for new products from the ground up in a fast-paced environment, often with aggressive timelines. Above all, this person must have a passion for understanding what drives consumer and partner behavior and the experience to turn that passion and experience into offers and campaigns that deliver results. Key job responsibilities- Product Marketing Strategy: Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and growth. Collaborate with cross-functional teams to align messaging, positioning, and marketing initiatives that make Amazon an attractive place for partners to grow their business using cutting-edge technology solutions (which you’ll help define).- Cross-Functional Collaboration: Work collaboratively with cross-category teams, including marketing, product management, and technology, to ensure alignment between partners and internal teams. Go deep with partners to understand their customers and build programs and offers that appeal across segments and deliver great results.- Build Scalable Programs: While bespoke programs will be built for certain partners, you’ll also build mechanisms and learnings that scale across partners, products, regions and industry segments.- Create New Partnerships: Partner with Business Development on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon content and services to life.- Performance Optimization: Continually optimize partnerships from launch through ongoing sustaining efforts to maximize performance.- Force Multiplication: Function at a global level, sharing best practices, and scaling programs or campaigns that benefit all regionsBASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals- Demonstrated ability to build long-lasting, mutually beneficial business partnerships throughout the business cycle and across different regions- Experience working closely with Business Development in negotiating and navigating complex business relationships that result in win/win outcomes- Experience collaborating with partners and internal teams across multiple regions, navigating different cultures and understanding different customer segments- Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams- Strong time-management skills- Excellent written communications and business case writing skills- Must be willing to travel ...

Interested in leading strategic customer lifecycle initiatives for Amazon Credit Cards? The Amazon Payments Team seeks a high performing marketer who will thrive in a fast-paced environment, enjoy testing and scaling marketing campaigns, and improve upon the product marketing strategy. You will work closely with product stakeholders to build an annual plan and strategy to influence cross-functional and external stakeholders. You will lead projects from end to end, partnering with a team of high caliber marketers, data science, design, and product managers across Amazon. You will think creatively to define the right message, at the right time, to grow awareness, acquisitions, and engagement for our Amazon credit cards. You will be responsible for consistency with regulatory and compliance requirements. You will be accountable for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results. You will share your results regularly with senior leaders and stakeholders across Amazon. You must be able to work at the strategic level, generating bold and innovative customer focused ideas and messaging, and at the tactical level, optimizing campaigns with merchandising tools, analyzing traffic data and solving problems. The ideal candidate will be an experienced marketing manager who can manage difficult product marketing initiatives, execute flawlessly, deliver independently. To be successful you’ll need to be an effective thought leader and a strong communicator who can earn trust with key stakeholders across multiple teams. You must have a strong grasp of business performance metrics with ability to deep dive in this area and use your findings to identify business opportunities and translate these into effective marketing strategy. If you are organized, analytical, and data driven, with an interest in independently owning your strategy and roadmap, this is a great role for you.Key job responsibilities- Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, data science, and bank partners – to optimize, execute and deliver campaigns.- Work with other marketers on the team to test and learn in new and existing marketing channels on Amazon.com.- Create on-brand, best in class content, targeted to appropriate customers and effectively build lifecycle marketing campaigns for our credit products.- Manage internal and external design and research agencies to create marketing campaigns and market research studies if needed.- Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders.- Manage initiatives with external financial partners, working backwards to ensure a streamlined execution and approval process to launch.- Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!Within our growing Amazon Ads Marketing organization, we are seeking creative and innovative Creator Marketing Manager to join the Thirdparty Co-Marketing & Events Team focused on US Small Businesses (SMB). This role is responsible for overseeing the planning, execution, and analysis of our Amazon Ads creator content and our greater Amazon Ads B2B Creator Program. As part of this program, this role works directly with our creator partners and agencies to launch content that drives awareness and provides education to US SMBs on our Amazon Ads solutions. The right candidate will be creative, collaborative, results oriented, customer obsessed and execute with high standards. This right candidate is fluent in creator marketing best practices and knows how to collaborate with agencies and creators to build world-class digital marketing campaigns. This person will be passionate about the power of working with creators as partners to develop compelling marketing content and campaigns. This person is comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously and prioritizing accordingly. This person will have experience evaluating and reporting on the performance of creator content and creator channels to optimize performance over time. This person should have experience testing and evaluating paid performance of creator marketing to drive success across channels. Key job responsibilities- Creative ideation and openness to testing new creator formats and channels to drive business outcomes- Develop briefs to be shared with agency and creator partners that balance business priorities and customer needs - Brief creator and agency partners to enable them to execute their very best work- Drive alignment and partner closely with cross-functional teams (business leads, product marketing, PR, Legal) to identify creative campaign opportunities and deliver integrated programs- Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints- Develop and lead an annual creator marketing calendar that is customer obsessed - Grow the number of US creator partners we work with in partnership with our agency- Test and evaluate the performance of new digital channels in partnership with our agency and creators - Own creator campaign reporting for our internal stakeholders- Manage creator budget allocation in partnership with leadershipAbout the teamThe global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive Sponsored Ads demand for the self service (SSO) channel.BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience building and executing creator marketing content and campaigns- Experience executing creator campaigns on Tiktok, Instagram and/or Youtube- Experience using data and metrics to measure impact and determine improvements of digital marketing campaigns- Experience testing and evaluating the performance of new digital channels- Experience leading partnerships with agencies and creators- Proven track record of influencing cross-functionally across all levels of management- Experience utilizing data to drive actionable insights that inform marketing strategy and improve the audience experience- Experience developing and executing creator content as part of larger campaigns (briefing, reviewing content, reporting) ...

Do you have a passion for product marketing and are you an ambitious, self-starter with deep knowledge of cloud infrastructure? Do you love to create and lead messaging, content, and programs that change the way customers think about the cloud? The AWS Global Infrastructure Product Marketing team is looking for a product marketer to drive AWS Local Zones and AWS Dedicated Local Zones marketing strategy, messaging, positioning, and global launches. In this role, you will start backwards from the customer and work with a cross-functional team to develop compelling, strategic narratives to increase awareness and adoption of AWS Local Zones and AWS Dedicated Local Zones. You will build messaging narratives and create content that excites customers across the buyer’s journey. You will work closely with field marketing teams to learn the uniqueness of each region launch and articulate that across web pages, blogs, social media, and other content. You'll work closely with product management, worldwide sales, public relations (PR), and (Go-to-Market) teams to get the right messaging and positioning to drive awareness of AWS Local Zones launches, and emphasize the AWS Global Infrastructure story. You will get to work on strategic launches that drive both in-region and global awareness for the world most extensive global infrastructure and have a big impact every day by writing messaging that leads to increased customer awareness, engagement, and adoption.This role may sit in either Seattle, WA or Santa Clara, CA USA only. Relocation offered only to these locations from within the USA only.Key job responsibilities• Craft and develop compelling audience and initiative specific messages and tools (product videos, collateral specific to different audiences or campaigns, eBooks, presentations, how to guides, etc.)• Test and refine new marketing approaches and channels to reach and engage key audiences• Have a good understanding of the cloud market and be able to articulate the benefits of the AWS cloud across all marketing collateral.• Work with Product, Field Marketing, Public Relations, and Partners to articulate AWS Local Zones and AWS Dedicated Local Zones benefits, and value propositions to enterprise buyers and decision maker audiences• Drive marketing and thought leadership campaigns across all relevant digital channels, including social engagement, search, email marketing, to increase awareness and adoption of AWS Local Zones• Clearly communication the benefits of AWS Local Zones while focusing on uniqueness of in country region launches across all marketing assets (blogs, messaging narratives, social media posts, videos, etc.) • Lead and execute on strategic launches working across engineering, field marketing, product, analyst relations, and public relations (PR) teams.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.BASIC QUALIFICATIONS- 7+ years of professional non-internship marketing experience- Experience leading go-to-market for consumer software or hardware product launches- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals- Bachelor's degree in management, business administration, economics, engineering, marketing- 7+ years of product marketing experience developing messaging, positioning, and marketing content for complex technology services at a global company ...