Marketing & PR

We are seeking a Sr. Research Manager with a strong quantitative research background and a passion for solving unique problems to help us improve the Selling Partner Experience for small and minority-owned businesses and join the mission of Amazon’s Undiscovered and Small Business Accelerator (USBA) team. We are looking to quantify impact of our offerings (benefits, education, networking opportunities, etc.) to Selling partners via survey tools and other mechanisms on their satisfaction levels with the program. Our ideal candidate is someone who is curious and customer obsessed, and loves solving complex problems. You enjoy building things from scratch, are comfortable with change and ambiguity, and relish the chance to solve hard problems in short order. You recognize that the true measure of success of your work is based on the business impact your findings have over time.Key job responsibilitiesIn this role, you will be responsible for the following:• Lead design and execution of primary research studies (leveraging both qualitative and quantitative methods) to generate actionable insights and recommendations for stakeholder teams like marketing, product, education, and partnerships• Lead research and analysis that helps measure the impact of program initiatives on seller perception metrics• Lead foundational research to help understand undiscovered small business lifecycle/ journey and to uncover unmet needs• Design nimble mechanisms to scale quantitative and qualitative research solutions, tools and processes• Build and manage relationships with internal stakeholders and external agency partnersAbout the teamUndiscovered Small Business Accelerator (USBA) helps drive the success of small and historically underrepresented business populations (including minority-, women-, and veteran-owned businesses). As a part of the USBA, Amazon has committed to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to educational, financial and advisory resources that support Black-owned business owners succeed as sellers in Amazon’s store.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience communicating results to stakeholders- 6+ years experience conducting end to end quantitative and qualitative research (e.g., identifying appropriate research methods, designing, executing, analyzing, and drafting actionable recommendations from primary research), with expertise leveraging qualitative research methods (e.g., firmographics, in-depth interviews, focus groups, diary studies) and quantitative research methods (e.g., driver modeling, regression analysis, factor analysis, clustering) ...

Outbound Communications is seeking a Sr. Product Marketing Manager to experiment and optimize the content and creative strategy for Amazon’s Email, Push, SMS and emerging communication channels internationally. We are responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content strategies, execute well-structured experiments, scale successful programs, and optimize performance across categories against clear, and jointly shared, goals. You will be focused on building and implementing a global strategy that is inclusive of events, cross-category evergreen content, new content formats, and strategic business priorities.Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will own in partnership with another Sr. Product Marketing Manager developing an international strategy for emerging and established locales, aimed to test, learn, and scale communications. You will regularly partner with engineering and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders. Key job responsibilities- Create the global marketing strategy for outbound programs including compelling and new content across email, push, sms, and new channels- Partner with design, analytics, product, and engineering teams to develop new, global programs, automating where possible- Define experiments and optimize to drive meaningful insights and recommendations- Define and own goals, including unlocking new business strategies and channels- Communicate results regularly with internal stakeholders and teams to iterate on opportunities- Present strategy, learnings, and recommendations to senior leadership- Track, measure, and report on channel results, contributing to business reviews regularly- Drive thought leadership with regards to Outbound Marketing worldwideBASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

As a Senior Product Marketing Manager for Amazon Device Solutions (ADS), you will spearhead the marketing strategy and execution for our innovative B2B products, including the Amazon Signage Stick and associated software services. Working closely with our Product, Launch, and Business Development teams, you'll craft compelling narratives and go-to-market plans that resonate with SMBs and enterprise customers in the digital signage and smart office solutions markets.Your role is crucial in establishing ADS's presence in the multi-billion dollar digital signage market. You'll drive product awareness through all channels, own a roadmap of tests to optimize the B2B customer experience, and increase conversion rates. Involved in both short and long-term strategic planning, you'll support go-to-market functions for new offerings and own key aspects of the online customer journey. This collaborative role requires balancing strategic thinking with hands-on execution to drive ADS's growth in the B2B space.Key job responsibilities- Develop and execute data-driven, multi-channel marketing campaigns for B2B audiences, including managing online traffic channels and optimizing performance through A/B testing- Conduct market research and competitive analysis to inform product positioning and marketing strategies- Create compelling content and sales enablement materials that translate technical features into B2B customer benefits- Collaborate with Product, Go-To-Market, and UX teams to define digital strategies for new product launches- Develop and manage relationships with key industry partners for co-marketing initiatives- Analyze campaign performance metrics, traffic data, and customer segment trends, providing regular insights to leadership- Lead the creation and execution of marketing strategies for major Amazon events and initiatives- Manage the marketing budget and allocate resources for maximum impact across various initiatives- Stay abreast of industry trends and collaborate with internal teams to scale best practices across markets- Utilize customer segment research to identify longer-term channel, customer, and market segment trends in the B2B space- Lead the development of marketing collateral, including product sheets, case studies, whitepapers, and presentation decks- Manage relationships with partners, integrators and customers to develop co-marketing initiativesA day in the lifeYour day might start by analyzing performance data from digital marketing campaigns for the Amazon Signage Stick. Mid-morning, you could lead a cross-functional meeting to refine the digital strategy for an upcoming product launch, discussing A/B testing plans to optimize the B2B customer journey.After lunch, you might collaborate with the creative team on this week's email campaign targeting SMB retail customers. Later, you could dive into customer segment research for long-term channel strategy insights.You might end your day planning a co-marketing initiative with a key partner or customer. Throughout, you'll balance strategic thinking with hands-on execution, driving results and optimizing the B2B customer experience.About the teamADS creates scalable, profitable B2B opportunities by leveraging Amazon's investments in devices, technologies, and infrastructure. We operate like a startup within Amazon, tackling difficult problems and building products through fast iteration. Join us in revolutionizing the B2B solution landscape, working at the intersection of hardware, software, and cloud services.BASIC QUALIFICATIONS- Bachelor's degree in marketing, communications, business, or equivalent- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- 7+ years of product marketing or digital marketing experience in B2B technology products, particularly in digital signage, IoT, or related fields- Proven track record of developing and executing successful product marketing strategies- Excellent analytical skills with the ability to translate data into actionable marketing insights- Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives- Experience with content management software (CMS)- Excellent leadership skills with the ability to create and execute vision across cross-functional teams, such as Product, Sales, and Engineering teams ...

The AWS Data Foundations product marketing team is hiring a senior product marketing manager to develop crisp, highly differentiated, and compelling positioning and messaging for AWS and its data services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.As a Senior Product Marketing Manager for AWS Data Foundations, you will have the opportunity to define and drive the marketing strategy for one of the rapidly growing data businesses including storage, analytics, data lake, and data warehouse services. You will be creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive customer engagement and service adoption. You will also work with the product teams to shape the product vision and prioritize features. You will get to work on a rapidly growing business and have a big impact every day.Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.You will have proven product marketing experience with data centric products at a public cloud or SaaS company, or across early- and mid-stage tech businesses.This role may sit in the following locations only: Boston, MA, USA | New York, NY, USA | Santa Clara, CA, USA | Seattle, WA, USARelocation offered to these locations only from within the USA only.Key job responsibilities• Own messaging and position of key AWS Data services from storage, analytics, data processing, data warehouse• Collaborate with AWS product and engineering teams to distill key functionality and benefits of major launches into product marketing messages.• Engage with AWS field and digital marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption focused marketing programs.• Craft and develop compelling audience and initiative specific messages and tools (product videos, collateral specific to different audiences or campaigns, demos, presentations, how to guides, etc.)• Work with sales to ready our general and specialized sales teams on our joint value propositions and messaging.• Test and refine new marketing approaches and channels to reach and engage key audiencesA day in the lifeThe product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with their data on AWS. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day.We all work together and pick each other up when workloads shift. This helps us manage workloads and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.About AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. About the teamSales, Marketing and Global Services (SMGS)AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.BASIC QUALIFICATIONS- 7+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals- Data storage or analytics product marketing experience ...

Blink is at the forefront of the consumer electronics home security market, and is the result of one of the most successful Kickstarter campaigns ever. We have been growing at an astounding rate since the first product introduction in 2016. We are seeking a creative, customer-obsessed and results-driven Product Marketing - GTM (go-to-market) professional to help bring new products to market globally.The Blink PMM (Product Marketing) team is small, but mighty. We strike a balance between start-up nimbleness with a bias for action and scaled, customer-obsessed, data-driven decision making. We are a passionate group, collaborative in nature, and firm believers in hard work and teamwork. We are responsible for bringing to market all areas of the roadmap, spanning devices, new features, subscription features, new regions, and more.Key job responsibilities- Support the PMM team in executing product positioning, creative management, and other launch requirements for all global market segments- Collect and analyze consumer and competitive research for the product category in order to drive GTM and positioning strategy- Maintain strong cross-organizational communications (Sales/Creative Marketing, Operations, PR, Legal, Engineering, etc.) to ensure launch processes are on track- Coordinate creative requests and execution with design team for creative content such as packaging and online assets for all global regions- Manage vendor relationships and deliverables for items such as packaging creation- Develop personas and user stories to voice and creatively solve for customer needs from unboxing experience and purchase decisions through on-boarding and use- Build out strategic recommendations and drive positioning decisions with senior leadershipA day in the lifeAs a Product Marketing Manager at Blink, you will leverage your interpersonal and organizational skills to collaborate with cross-functional teams across Blink and Amazon (sales, marketing, engineering, program management, operations, legal) to launch innovative products and features for our customers across the globe. You will drive planning and strategy across Blink device and feature programs – coordinating with product, marketing, sales and public relations to deliver and document recommendations that optimize for customer and business success. You will collect and analyze consumer, product and market segment data to inform product and feature positioning strategy.About the teamBlink Marketing is dedicated to delivering the best experience for our customers while driving growth for the Blink business. We are committed to upholding our Leadership Principles including Learn and Be Curious, Earn Trust, Deliver Results, and of course — Customer Obsession. We strive to produce best-in-class content, creative, and campaigns across channels and markets. We embrace our differences, seek to raise the bar, and work tirelessly to surprise, delight, and innovate. Blink is one of the fastest growing businesses in Devices.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience leading go-to-market for consumer software or hardware product launches- Experience building, executing and scaling cross-functional marketing programs- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership ...

The Amazon Flex team is seeking an experienced Senior Marketing Technology (MarTech) Manager to lead the strategy, execution, and optimization of our marketing automation efforts. This role will serve as the primary Marketo Administrator, managing all aspects of our Marketo instance to drive efficient and effective marketing processes and enhance campaign performance. You will work closely with cross-functional teams and global stakeholders across the organization, including marketing, BI, engineering, and senior leadership.Key job responsibilities• Serve as the primary administrator for the Marketo platform, responsible for the configuration, maintenance, and ongoing support of the system.• Ensure data hygiene, and lifecycle management within Marketo to improve data quality • Support global marketing stakeholders in planning and executing email campaigns, landing pages, forms, and other automated workflows within Marketo.• Support set up, testing, and deployment of marketing campaigns with an eye for segmentation, personalization, and A/B testing to maximize effectiveness.• Track, measure, and analyze performance metrics for marketing automation efforts and recommend data-driven improvements.• Generate actionable insights through data analysis to inform strategic decisions and drive growth.• Manage integrations with CRM, web analytics, and other MarTech platforms to streamline workflows and enhance campaign tracking.• Stay updated with industry trends and Marketo product releases to apply new features and best practices.• Act as the go-to expert for Marketo, providing training and support to other marketing team members as needed.• Document processes, create user guides, and maintain best practices to ensure consistency in how Marketo is used across the team.• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and manage opt-in preferences within Marketo.About the teamAt Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called Delivery Partners – to coordinate deliveries to our customers. BASIC QUALIFICATIONS- Bachelor's degree in Business, Marketing, Computer Science or equivalent work experience.- 6+ years of technology-driven marketing automation and/or operations experience, preferably with a strong focus on Marketo administration.- Demonstrated proficiency with Salesforce CRM (or other) and integrations with Marketo- Proficiency in Marketo platform administration, integration, and data management- Marketo Certified Expert preferred.- Strong analytical skills with the ability to interpret data and make actionable recommendations.- Excellent project management skills, with the ability to prioritize and manage multiple projects.- Familiarity with data privacy regulations and best practices for marketing compliance. ...

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.Amazon MGM Studios is seeking an experienced, innovative, creative and passionate leader for the Senior Social Marketing Manager – Young Adult (YA) Genre role. This role will lead the social marketing campaigns for titles within the critically important YA Genre slate of films and series. They are responsible for developing and executing smart, ground-breaking, highly creative, culturally resonant and inventive social marketing campaigns for their assigned YA titles. They develop the YA social marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. They must demonstrate a deep understanding of the various YA-genre fandoms, developing the right content capture strategies and executing best-in-class social creative, platform partnerships and community management. The ideal candidate has deep expertise of global fanbases as well - with experience launching YA-tentpole titles with and without known IP. They have a true finger on the pulse of YA culture and social trends on a daily – if not hourly – basis. They are responsible for social strategy, social creative development, social listening analytics, community management and social innovation including creator marketing, social/IRL stunts and paid media social products for their slate of YA titles. The Senior Social Marketing Manager – YA Genre is a leader, inspiring and collaborating with the global cross-functional marketing team. Reporting into the Senior Lead, Global Social Marketing for Amazon MGM Studios, they collaboratively act as a key cross-functional stakeholder across global marketing, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract YA customers to Prime Video. This role sits within a dedicated team of YA social marketing experts across films and series. The optimal Senior Social Marketing Manager will have experience leading social campaigns within highly collaborative entertainment marketing teams as well as building deep partnerships with global platform partnerships – such as TikTok, Meta, Snapchat, Youtube, Reddit and Pinterest. They are able to fluidly shift from analytical discussions to strategy to operational to creative. They serve as one of the key points of contact for the social marketing campaigns globally, so their strategic judgment, creative acumen, timely responsiveness and awareness of industry trends and ability to think big must be robust, especially within the YA genre space. Finally, the ideal candidate must thrive operating in a ‘startup’ environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to reactive, on-the-fly social strategies.Key job responsibilities- Oversee the social marketing campaigns across a multitude of YA titles, including complex and business critical Amazon MGM Studios titles.- Guide the creation of world-class, break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Video’s position as a YA destination within the streaming marketplace, in keeping with the business and marketing strategy for the brand. - Develop creative, inventive YA-centered campaigns that inspire our customers while driving awareness and viewership. - Lead a cross-functional marketing team with strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences to drive customers to Amazon Prime Video. - Raise the bar on social marketing strategies and tactics globally. Provide oversight for the team responsible for implementing this vision and strategy across all international Prime Video territories. - Embrace performance data, and refine future social marketing campaigns based on these insights. - Contribute to and lead campaign reviews and presentations, while successfully presenting social marketing concepts to executive producers/filmmakers, talent and senior management. Influence business and creative decisions. - Forge external relationships to bring the most exceptional freelancers and vendors to projects as needed.- Have a strong point of view and vision along with a clear, concise ability to provide direction to internal and external partners.- Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches. - Work closely with senior leadership to create policies, procedures, best practices and formalize mechanisms that impact the broader department.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- 5+ years leading social marketing campaigns at a global scale- Experience marketing YA titles, series and/or films ...

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.Project Kuiper is looking for a talented individual to lead North America B2C Performance Marketing. This role is responsible for developing the B2C performance marketing strategy, launching campaigns, and optimizing performance of paid and owned channels across the US, Canada, and Mexico. We are looking for someone data-driven with a relentless focus on delighting customers and improving return on investment (ROI). The ideal candidate is a self-starter who is comfortable managing a wide range of marketing channels with expertise in paid search, search engine optimization (SEO), associates, social, digital channels, direct response TV, and direct mail, as well as Amazon owned and operated marketing channels such as product pages, the Amazon homepage, email, push notifications, and onsite search. You will lead automated marketing channels and drive web site traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale performance marketing initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap. Key job responsibilities- Lead the strategy, design, and execution of all local performance marketing campaigns and ongoing management of all traffic channels for Project Kuiper’s B2C business in the US, Canada, and Mexico- Optimize subscriber acquisition across paid search, SEO, associates, social, digital channels, direct response TV, and direct mail as well as owned channels such as product pages, the Amazon homepage, email, and onsite search- Invent and build customer-centric solutions to improve variable marketing performance and optimize the ROI of a multi-million dollar budget, while setting high standards and eliminating campaign defects- Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans. Create successful innovations in North America that can be adopted and scaled across other regions- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve ROI across all performance marketing initiatives. Develop and maintain comprehensive reporting frameworks to track KPIs and present actionable insights and enable data-informed decision-making- Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps- Develop, train and manage a team of highly skilled functional experts to ensure that you and your team set a high bar on the customer experience, campaign optimization, financial controllership and policy adherence- Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your areaExport Control Requirement:Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.BASIC QUALIFICATIONS- 7+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams ...

Wifi is the foundation of the modern home. Without it, nothing works. eero has worked to eliminate frustration and redefine wifi as a cornerstone of the home. Fixing connectivity is just the start. We’re working on the building blocks of the smart home by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud. We are positioned to drive the next cycle of hardware and software innovation that elevates life at home. A home that anticipates our needs, takes care of us and our families, keeps us safe and healthy, and saves money and energy.This is an exciting opportunity to be a key partner in a highly innovative and rapidly growing subsidiary at Amazon. We are looking for an entrepreneurial minded candidate who thrives in fast-paced environments, is passionate about hardware and digital experiences, and is interested in playing a key role on the Amazon Devices team supporting the eero business. Over the past decade Amazon has developed a number of market-leading, innovative, and fast-growing digital and mobile businesses including Kindle, Fire Tablets, Fire TV, and Echo.The eero team is looking for a Pricing Manager to lead go-to-market pricing analysis, commercial deal negotiations, and model new sales channel initiatives. As a Pricing Manager, you will help define business strategy for eero, implement process improvements, and drive the business pricing decisions for our global portfolio of hardware and subscription products. You will be responsible for providing analysis and insights to decision makers and cross-functional leaders. The ideal candidate will be comfortable in an ambiguous and fast paced environment, and be able to manage multiple competing priorities effectively.Key job responsibilities- Lead pricing activities for new product launches, existing portfolio updates, and deal negotiations- Conduct financial analysis to evaluate effectiveness of pricing strategies to meet business objectives and communicate findings and recommendations to leadership- Maintain a global price list for hardware and software portfolio and regularly audit FX movements and develop recommendations to adjust pricing as appropriate. - Work actively with sales, partner success, and product teams to determine business needs to support growth initiatives.- Actively participate in team initiatives, including but not limited to process improvements, ad-hoc strategic analyses, and preparation of pricing and unit economics reporting activities.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- 6+ years of professional non-internship pricing experience ...

New Seller Recruitment Brand Marketing is looking for a talented Sr. Product Marketing Manager to own the marketing strategy for our new strategic brands to improve brand CX and increase customer engagement through onsite channels. Responsibilities include developing automated marketing and merchandising strategies to increase brand participation onsite, testing, analyzing and reporting results, and tracking the implementation of marketing and merchandising services across our business teams. The Sr. Product Marketing Manager will work closely with creative, media, product management, PR and onsite partners, in addition to business stakeholders. They will focus on developing automated marketing solutions to drive new brand and product discoverability onsite and continued growth strategies.An ideal candidate is someone who will be obsessed with showing our customers the right products at the right time and creating visual stories that are compelling to a customer’s interests. They will also have a passion for testing to develop an impactful program -- from creating the testing plan to communicating the results upward to using the data to inform future business decisions -- and will be highly organized, enjoy diving deep into brand and customer behavior, and have the creativity to challenge our status quo. This role will also work closely with our program and product teams to drive improvements in our third-party seller brand marketing and merchandising systems.Key job responsibilitiesDevelop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.Manage campaign development & delivery. Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.Manage shared goals with partner teams to drive campaign creation and success at scale.Manage the full lifecycle of product marketing initiatives including defining the strategy and measurement.About the teamOur team is dedicated to supporting new members thrive in their career. We have a broad mix of experience and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We strive for an open environment to expand on your strengths while isolating growth opportunities in order to drive longer term career success.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Amazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.As a Sr. Product Marketing Manager in the Online Experience team, you will focus on how we optimize the customer shopping experience across our expanding portfolio of Devices. You will leverage customer research and data, partnering across product line and creative teams to construct targeted tests around the most relevant content for specific groups of shoppers. Additionally, you will innovate to raise the bar on our testing knowledge base across a range of channels, including detail pages, the Amazon homepage, email, onsite search and other online channels. You will lead automated marketing channels and drive web site traffic, maximize device sales and improve customer experience. You will test, build, automate and scale performance marketing initiatives across traffic channels that benefit all of Devices. This is a unique opportunity to drive growth for our Devices business. In this role, you will work with central business and engineering teams to build automated advertising technology, assess marketing capabilities, own an experimentation strategy, and undertake detailed data analysis.You will work in a highly collaborative environment, partnering with other Devices product lines and internationally to share best practices and coordinate on new hypothesis for how to help customers discover the right product. You will conceive and propose new strategies and concepts, and guide those projects to completion. To achieve your goals, you will become a subject matter expert on our business and author team communications to key stakeholders. The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer product marketing, merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will embody and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape. The position is based in Seattle, covering the North America region. About the teamThis team is one of the fastest growing marketing teams in Amazon Devices and is chartered to launch products and improve the customer experience while increasing Amazon Device sales and engagement. We refuse to accept constraints, internal or external, and have strong bias for action and ownership.Core Responsibilities:- Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.- Define creative, high quality, and clear product roadmaps based on channel strategy and vision. - Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application. - Manage prioritization and trade-offs among customer experience, performance and operational support load. - Create buy-in for the product vision both internally and across key partners. - Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

We are seeking an experienced, detail oriented, hands on Creative Project Manager to support the creation of content within North America Stores Marketing. This role is instrumental in delivering engaging experiences for our customers, and creating bar-raising creative in conjunction with our creative and marketing partners. This candidate should be comfortable working cross-functionally, managing project timelines and ensuring deadlines are hit while working with marketing partners to adjust schedules when needed. They should be comfortable leading internal and agency-produced work, and being the key project driver with internal stakeholders.The perfect candidate thrives in an environment of continuous planning and innovation, always pursuing excellence. They lead with confidence, fostering open communication while maintaining respect for differing viewpoints. They will be an expert communicator, adept at engaging all levels of contributors and working with different types of creative professionals and creative outputs. They should be solutions driven in the face of ambiguity.Key job responsibilitiesKey job responsibilities• Manage multiple parallel projects working with designers, writers, developers, business leaders, and external vendors.• Manage end-to-end process and mechanisms for content creation including defining prioritization criteria, schedules, stages and gates, and stakeholders’ role and responsibilities.• Ensure all deliverables are meeting business partner expectations, including adherence to established timelines and budgets.• Uphold standards and best practices methods.• Ensure the creative team focuses on priority projects, knows the project vision, objectives and requirements.• Collect and synthesize input from stakeholders and share out to the creative team.• Communicate to the creative team project status, flagging and troubleshooting potential issues.• Create, maintain and disseminate project information to stakeholders and senior management.• Remove roadblocks, disambiguate situations that impede designers and other stakeholdersimprovements where relevant.• On-board and manage external vendor resources.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

We are seeking an exceptionally talented Acquisition Marketing Manager who can leverage digital expertise in planning, execution, and optimization of growth focused campaigns across our marketing channels. As a Marketing Manager, you’ll be responsible for optimizing and elevating our customer acquisition and engagement marketing for Amazon Photos. This role focuses on the development of paid marketing initiatives and subsequent execution. You will analyze channel performance, recommend strategy, and lead initiatives to grow and optimize the channel. You will manage and report ongoing performance and influence multiple stakeholders cross-functionally to drive optimizations that will help improve top of the funnel reach and output metrics of acquisition KPIs. The impact of this role is significant and broad, accounting for a large percentage of Photos KPIs. The successful candidate will have strong analytical skills, problem solving skills and a deep understanding of digital marketing measurement and attribution methodologies. The candidate will need to leverage their proven track record of leading as well as executing marketing initiatives, while managing to a paid media budget encompassing multiple marketplaces. In addition, ability to work with an analytics team, excellent written and verbal communication skills, and ability to understand overall marketing strategy is key. Experience in GTM initiatives and partnering with product teams will further drive success in this role.Key job responsibilities- Own the ongoing planning, optimization and execution of a subset of Amazon Photos paid marketing channels. This would include new channel assessments, bid optimization, display campaign optimizations, audience refinement, and campaign analysis - Create, implement, and lead optimizations on campaigns across multiple network channels (such as ADA, Meta, and leading DSPs)- Analyze and communicate marketing performance to stakeholders including key learnings and best practices - Work closely with Photos product marketing and product teams to support new feature launches and additional internal partnership opportunities - Partner with internal Amazon teams to advance measurement and understanding of ROI About the teamAmazon Photos helps consumers preserve and re-live their memories. The service comes with unlimited photo storage for Prime members and apps are available on iOS, Android, Web, Desktop, Fire Tablet & Fire TV. The service is also integrated into Alexa devices such as Echo Show and Echo Spot. Amazon Photos is the latest digital offering to consumers released on the heels of the Amazon Music and Amazon Video offerings. We have ambitious goals to scale growth and adoption of the service around the world and delight our customers with a great product. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

Ring Marketing is seeking a Sr. Creative Program Manager to lead global programs, projects, and operations initiatives. You will manage the execution of deliverables for product launches and marketing campaigns that support high-visibility, high-impact business goals. You will also own building and implementing workflow tools and scalable processes that help Ring Marketing deliver on our project roadmap.The ideal candidate will have bias for action and experience overseeing complex creative programs with a high degree of ambiguity. In this role, you are the hub of the project management team, valued as a go-to resource on priorities, project details, timelines, and processes. You seek to be a true owner and drive relentlessly to raise the bar. You have a deep understanding of the creative process and are able to clearly define roles and responsibilities for cross-functional teams, manage multiple workflows simultaneously, meet deadlines, and proactively provide solutions to address risks and blockers. You are skilled at managing expectations with partner teams, comfortable with change, and thrive when solving problems in short order. You relish having a positive impact on team culture.Key job responsibilities- Manage intake, scoping, resourcing, and requestor follow up for marketing requests.- Manage a small team of Project Managers- Onboard and manage agency and third party resources and their associated budgets.- Manage complex creative programs and projects end-to-end, including ensuring quality inputs, assigning resources, building schedules and budgets, and routinely communicating project statuses- Build and implement workflow tools and repeatable, scalable processes that help our organization prioritize, manage, and deliver on our project roadmap- Facilitate effective creative reviews and alignment meetings with senior leaders, business partners, stakeholders, and agencies- Assess and mitigate risks, make tradeoffs, proactively escalate issues - Manage program resources and budgets, drive cost reduction efforts- Onboard and manage contractor support staffAbout the teamThe Ring Marketing Team is a dynamic group of professionals dedicated to delivering innovative creative and design solutions for a variety of company initiatives. Their expertise spans across product launches, events, and comprehensive marketing campaigns, ensuring that Ring’s brand message is consistently compelling and effective. By combining strategic thinking with artistic flair, this team plays a crucial role in enhancing Ring’s market presence and engaging customers through visually striking and conceptually rich content.BASIC QUALIFICATIONS- 6+ years of experience as a Design Program Manager, Producer, Account Manager, Creative Project Manager, or similar role with a creative agency, design studio, or in-house team- 3+ years of experience leading large, complex creative project delivery for cross-functional teams- 3+ years of experience managing vendors for marketing projects- Excellent verbal and written communication skills across all levels of leadership- Experience developing and optimizing workflow tools and creative processes- Experience managing creative work across product, brand, strategy, marketing, sales, or advertising initiatives (including integrated campaigns, social, digital, print, photography, video, out of home, etc.)- Bachelor’s degree or equivalent professional experience ...

Amazon’s XCM (Cross Channel & Cross Category Marketing) organization is looking for a Marketing Manager to lead audience and media strategy, planning, and execution in the US and CA across Prime mass marketing campaigns for events (like Prime Day). We are looking for a candidate with a passion for building exceptional customer experiences to create and drive media and audience segmentation strategy across investments.You will lead cross-channel media strategy for priority audiences and define the investment levels across channels based on business objectives, audience indices, channel best practices, measurement data and reach & frequency guardrails. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders, creative and content teams and our internal media team to establish and implement media best practices, develop and target audience segments, create rigorous analytical processes, and produce cost-effective campaigns. The ideal candidate is a tenured marketer who is highly collaborative, but self-driven with strong bias for action and an ability to deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goals with strong expertise in cross-channel media strategy. While this specific role is more focused on digital and social media strategy, expertise in a broader list of channels, including TV, CTV/POLV, OOH, Radio, etc. is strongly preferred. This role requires an entrepreneur mentality to help develop and enhance audience strategy, processes and products, as well as analytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions to complex technical and business challenges.This role will report into the Head of Media for XCM, and will be an individual contributor at this time.Key job responsibilities- Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions- Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership- Manage budget and investment decisions across all media channels leveraged against your business line- Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams- Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency- Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible- Contribute insights to advertising portfolio strategy and investment modelsBASIC QUALIFICATIONS- 6+ years relevant professional experience in marketing, communications, audience strategy and media- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser- Clear understanding of media principles, planning and buying functions in the US- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.- Strong speaking and written professional communication skills- Experience using data and metrics to drive improvements- Experience managing or working within cross-functional marketing and creative teams- Self-motivated and comfortable working independently with minimal supervision- The ability to thrive in a fast-paced and deadline-driven environment ...

The Event Technology Team within the AWS Marketing Technology organization is seeking a Senior Technical Program Manager to join our team. We are looking for an individual who can build and maintain strategic relationships with stakeholders, manage highly complex programs spanning across global stakeholders to deliver results against Amazon’s dynamic security landscape. The successful candidate will be an exceptionally strong communicator both written and verbally, and will lead multi-discipline, highly technical project initiatives. The ideal candidate will have successfully managed and scaled multiple technology projects. The TPM will be fully competent in project management tools and techniques for all phases of the project lifecycle.The Event Technology Team is a newly formed organization within AWS Marketing. This role will play a key role in building programs to bring greater levels of standardization, scale, and technical excellence across in-person and virtual event platforms. Leading various technical projects, managing/improving on our AppSec/Prodsec processes and working closing with 3P vendors, Engineering and Product to drive the delivery of Event Technology's roadmap.Key job responsibilitiesKey job responsibilities and requirements:- Work with 3P vendors, engineers, product managers, program managers, global stakeholders and operations team members to coordinate the launch of different services and products.- Identify process improvement opportunities and high-risk areas.- Work with service owners to develop innovative solutions to complex technical challenges.- Lead the Application Security Process for in-person and virtual event platforms- 5+ years of technical program management experience working directly with 3P vendors or software engineering teams.- Experience managing technical programs across cross-functional teams, building processes and coordinating release schedules.- Experience in driving requirements and process improvements- Experience building and evaluating system-level technical design- Support business and stakeholders by seeking out opportunities to simplify and automate metrics and reportingAbout the teamAbout AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. BASIC QUALIFICATIONS- 5+ years of technical product or program management experience- 7+ years of working directly with engineering teams experience- 3+ years of software development experience- Experience managing programs across cross functional teams, building processes and coordinating release schedules ...

The Partner Marketing Manager is responsible for developing and executing a comprehensive content marketing strategy that supports the partner learning journey, program launches, and reinforces strategic messaging to, thru, and with AWS Partners. This role oversees the creation, curation, and distribution of high-quality content across various channels to engage decision-makers and technical audiences, drive awareness and AWS Training and Certification (T&C) offerings, and ultimately contribute to business growth. This role also oversees the strategic plans for program launches with AWS Training Partners and the content required to amplify T&C new product launches to the AWS Partner community. This role will be at the intersection of collaborating across multiple teams including campaign planning, product marketing teams, launch management, PR, and social media to extend the reach and visibility of the team’s content and launches.The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. This key team member should have excellent interpersonal skills and written communication skills, in order to be able to tell a partner-centric story that resonates with our core audiences. In addition, the role requires the ability to analyze content and launch effectiveness and optimize continuously.Key job responsibilities-Develop co-launch strategies and plans with high priority AWS Training Partners to reach new customers and build net-new pipeline.-Develop, refresh, and deliver partner content across web, marketing playbooks, collateral, course catalog, slides, infographics, eBooks, multimedia videos, and PR templates.-Identify planned T&C product and program launches to determine partner audience relevance and design content and communication strategy accordingly.-Develop and implement marketing content to promote on AWS Partner Central including T&C offers, new announcements, and upcoming courses and exam preparation materials available.-Create and publish blog posts on the T&C and AWS Partner Network blogs and ensure organic social and social boosting activity to educate the Partner audience on new products and solutions and highlight partner success stories.-Manage cross-promotion of T&C across internal and external newsletter communications.Identify content gaps and areas of investment for content production based on existing content inventory and the needs of Partner T&C.-Optimize and repurpose existing content assets to maximize their reach and impact for the AWS Partner audience across multiple channels.-Collaborate with subject matter experts to ensure content accuracy, relevance, and alignment with their needs and challenges.-Lead planning and execution of content creation with supporting agencies to product high-quality, engaging content that resonates with AWS Partners.About the teamAbout AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages- Experience communicating results to senior leadership ...

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.The Amazon Business Centralized Marketing team is seeking an experienced Paid Media Marketing Manager to join our global Paid Media Team. In this role, you will create world class marketing strategies to support our mission to grow Amazon Business globally. You will define, plan, execute, and measure Paid Media Campaigns (social, display ads, Amazon Display, etc.) that drive customer growth. You will partner with our international marketing teams and external agency/partners as the paid media point of contact to strategize and authorize advertising launches of promotions and services. The impact of this role is significant and broad, accounting for a large percentage of our KPIs serving as a critical feature of overall marketing at Amazon Business.A successful candidate will be highly analytical, resourceful, customer-focused, team oriented, a great communicator, and will have an ability to work independently under time constraints to meet deadlines. You will have a proven track record taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.The Marketing Manager should be comfortable in making decisions and taking action in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.Key job responsibilitiesMarketing Manager, Paid Media Duties & Responsibilities will include:• Define and execute Paid Media strategies for Amazon Business worldwide.• Define best practices and measurement of paid media channels (social, display, Amazon Ads etc.) within Amazon Business for marketing partners to follow globally.• Act as the main Paid Media point of contact to direct external and internal partners and effectively collaborate with them to support successful advertising campaign launches.• Take ownership for efficient use of Amazon Business advertising budget worldwide by monitoring and advising on work output from partner teams in relation to paid advertising.• Derive actionable insights from data and synthesize to deliver and advise on improvements to campaign performance.• Report progress against goals and presenting relevant metrics to senior management, contributing to strategic decision-making processes. • Manage prioritization and trade-offs among customer experience, scope, and time to market.• Write joint business review documents, experimentation roadmaps and campaign plans that work backwards from the customer.We are looking for candidates with:• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through paid advertising, demonstrating strategic thinking and leadership.• Strong management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.• Strong analytical skills with a strong bias towards decision making based on data. The ability to take, drive and/or influence global strategic decisions.• Advanced Excel and data analytics skills, able to use it to analyze, extract insights and present recommendations.• The ability to make things happen quickly with large, less nimble partners and/or teams.• Agency or agency setting experience managing advertising campaigns across brand awareness, acquisition, customer engagement showcasing a strategic approach to marketing. • Experience in owning planning, media buying and measurement for campaigns across a variety of channels such as Social, Programmatic, OLV, CTV, Direct etc. • Superior verbal and written communications skills with extreme attention to detail.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- Bachelors degree or equivalent ...

Interested in leading strategic customer lifecycle initiatives for Amazon Credit Cards? The Amazon Payments Team seeks a high performing marketer who will thrive in a fast-paced environment, enjoy testing and scaling marketing campaigns, and improve upon the product marketing strategy. You will work closely with product stakeholders to build an annual plan and strategy to influence cross-functional and external stakeholders. You will lead projects from end to end, partnering with a team of high caliber marketers, data science, design, and product managers across Amazon. You will think creatively to define the right message, at the right time, to grow awareness, acquisitions, and engagement for our Amazon credit cards. You will be responsible for consistency with regulatory and compliance requirements. You will be accountable for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results. You will share your results regularly with senior leaders and stakeholders across Amazon. You must be able to work at the strategic level, generating bold and innovative customer focused ideas and messaging, and at the tactical level, optimizing campaigns with merchandising tools, analyzing traffic data and solving problems. The ideal candidate will be an experienced marketing manager who can manage difficult product marketing initiatives, execute flawlessly, deliver independently. To be successful you’ll need to be an effective thought leader and a strong communicator who can earn trust with key stakeholders across multiple teams. You must have a strong grasp of business performance metrics with ability to deep dive in this area and use your findings to identify business opportunities and translate these into effective marketing strategy. If you are organized, analytical, and data driven, with an interest in independently owning your strategy and roadmap, this is a great role for you.Key job responsibilities- Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, data science, and bank partners – to optimize, execute and deliver campaigns.- Work with other marketers on the team to test and learn in new and existing marketing channels on Amazon.com.- Create on-brand, best in class content, targeted to appropriate customers and effectively build lifecycle marketing campaigns for our credit products.- Manage internal and external design and research agencies to create marketing campaigns and market research studies if needed.- Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders.- Manage initiatives with external financial partners, working backwards to ensure a streamlined execution and approval process to launch.- Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

We are seeking a talented Marketing Manager to join the US Sports Marketing team. In this role, you will lead the media execution across PV's owned and operated marketing placements (O&O) for sports across Amazon, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. As a marketing manager for live sports in Prime Video, you will support our go-to-market strategy by building and executing world class marketing strategies to bring a variety of live sports content to customers. You will manage successful marketing campaigns for assigned projects and ensure flawless execution from conception to launch. Given the unique needs and nature of live sports, this function serves as the subject matter expert for sports across all cross functional teams/shared services related to owned and operated (O&O) marketing within Prime Video. This role is responsible for procuring and managing the necessary placements across Amazon to execute the O&O marketing strategy. They collaborate with cross-functional teams on experimentation, targeting, and optimization to drive performance. This role also owns the end-to-end campaign execution process to ensure seamless delivery of campaigns. A successful candidate has digital marketing experience, demonstrated success working cross-functionally across internal and external teams, and delivering results through programs that reach millions of customers at scale with an aptitude for data analysis. Being able to thrive in a fast-moving environment and prioritizing work is essential, as is a mind for innovation and learning through testing. Key job responsibilities- Manage sports launch campaigns from development through live QA by working closely with all relevant stakeholders- Help procure the necessary placements across Prime Video Storefront, Amazon.com, and Fire TV, as outlined in the GTM strategy.- Collaborate with the GTM lead and BI team to develop, build, and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments.- Tracking campaign success and sharing of learnings with all stakeholders- Provide input on test ideas to optimize placement performance based on placement performance data- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.About the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- A proven track record of owning marketing strategies that directly impact business goals.- Experience with onsite marketing, lifecycle marketing, and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...