Marketing & PR

The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events and more. You will create and optimize scalable digital marketing processes, operationalize best practices, leverage new tools and platforms, oversee digital execution, and provide team leadership on complex digital tactics. This is a data-driven role that will influence marketing programs with strategic thought leadership and customer experience solutions to ensure campaign goals are met. The ideal candidate for this role will be equally analytical and creative, and have a proven track record leading teams in building and executing strategic lead generation events campaigns that drive new customer acquisition generate pipeline.Key job responsibilities- Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.- Own the creation and optimization of email, landing page, and other digital marketing assets in Marketo, Splashthat, Adobe Experience Manager, and other martech tools.- Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.- Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.- Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.- Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholder to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.About the teamABOUT AWS:Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience managing or working within cross-functional marketing and creative teams- Experience creating visual assets for digital, mobile, and social- Experience building landing page and emails using Martech tools. ...

Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.The AHS Central Performance & Brand Marketing Team is seeking a talented, customer-obsessed, Product Marketing Manager to own the strategy and execution on Outbound platforms to grow and establish the newly launched business vertical "Health Conditions Program" within AHS Org. This role will be instrumental in the mission to connect Amazon customers to a wide array of health-care products and services available via 3P marketplaces, with a focus on solutions for chronic or complex-longitudinal conditions afflicting 60% of US adults, and insurance as a payment method to unlock 87% of US health care spending paid for by insurance. Enabling these services will help Amazon build a large business in health care and have a meaningful impact on health outcomes, which will complement our existing 1P businesses, Amazon Pharmacy and One Medical. We aim for Amazon to be the easiest place for customers to discover and start engagement with a full suite of solutions to treat complex chronic conditions and achieve wellness. For example one use case is marketing 3P Healthcare providers (such as Omada, Talkspace) to Amazon customers to educate them about healthcare benefits and services they can access that might be covered for and paid by their employers and would require zero or minimal co-pay.In this role you will be the single threaded owner HCP Outbound Marketing channels. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with contract marketing manager (reporting to you) and partner closely with the lead business, creative, engineering and product teams to drive business goals. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts. The ideal candidate understands Email/SMS/Push (outbound) marketing channel very from a technical and marketing strategy/execution POV, has an experimentation bend of mind to solve problems and is willing to work with engineering and product teams to build for long term impact. In addition, you work extremely effectively in a matrix organization, influence partner teams to align on strategy and secure high performing placements, develop win-win partnerships with other teams and write powerful documents to influence and align senior leadership.This is a highly visible position and you will have the opportunity to grow, engage and influence Directors and Sr. Managers across AHS as well as present to VPs on a weekly basis.#everydaybetterKey job responsibilities• Own AHS Onsite Marketing Strategy and Execution to drive business goals• Build the creative and experimentation strategy to launch and grow each 3P partner we launch under HCP program • Build new mechanisms to simplify workflows• Build onsite marketing calendars and forward looking plans, with internal business, product and tech partners • Develop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagement• Work closely with Creative and Design partners to experiment, document and share learnings• Represent AHS Performance Marketing in key business reviews with VPs and Directors, including operating planning reviews and quarterly and monthly business reviews• Develop, report, and continually improve email channel performance metricsA day in the lifeYou will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for OneMedical, Amazon Clinic, and Amazon Pharmacy. This includes developing learnings that helps understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics. You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly. About the teamAHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization. We are seeking a seasoned Sr Product Marketing Manager to lead Paid Search channel marketing for one of Amazon's largest managed traffic driving channels. In this role, you will lead the development and execution of the paid marketing marketing strategy. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries. The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them. Key job responsibilities- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities- Translate analytical findings into actionable insights and concise business actions and recommendationsAbout the teamThe Search Marketing organization is responsible for driving traffic to Amazon from External Search Vendors (i.e. Google, Bing, etc) worldwide. We partner with teams across the business to execute search marketing initiatives. Please reach out if you'd like to learn more.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Background in analytical positions or consulting is a plus- Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field- Excellent business judgment and the ability to think strategically and execute methodically- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.- Excellent interpersonal and communication skills – written and verbal- Demonstrated ability to work effectively across business and international teams- Interest in the technical aspects of digital marketing- Strong bias for action and sense of urgency; the ability to make things happen quickly.- A track record of teamwork and willingness to roll up sleeves to get the job done ...

Do you want to help Brand Owners build better brands while ensuring the best possible customer experience within the Amazon Store? Do you have the ability to use data and customer research to develop marketing channels and create scalable solutions that help Brands stand out to Customers and build brand equity?The Brand Marketing team is looking for an experienced Sr. Product Marketing leader who will own defining Brand building communication vision and translate them into durable roadmap to realize our vision. The person use data and market research to optimize existing channel performance, and identify and develop new channels to reach more Brands effectively. The role also owns our marketing automation strategy and will partner with tech and stakeholder teams to create business requirement and launch automation to more use cases. This leader will partner with internal stakeholders, including research, product, BI and development as well as external stakeholders within Amazon Ads and Seller Partner Services (SPS) to ensure alignment to deliver their vision.Key job responsibilitiesKey job responsibilities:• Dive deep into data and customer research to uncover pain points that brands and customers face.• Develop the vision and roadmap for channel strategy and channel automation.• Explore and propose opportunities to scale brand communications and actions across internal channels.• Partner with development on creation of business requirements for new features and mechanism that will improve channel performance.• Define and deliver key metrics and or goals, ensure on-time execution, and communicate status to senior leadership through regular business reviews.• Establish and manage relationships with internal stakeholders, identify and pursue collaboration opportunities across-org to ensure consistent CX.• Demonstrate strong bias for action; ability to juggle multiple priorities and effectively deliver in a dynamic environment.About the teamAbout the Brand Experience org:The Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness, improve their consideration, increase their conversion, and build brand loyalty. We have a broad mix of experience, tenures, and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? Do you enjoy a fast-paced, startup environment where you are helping to build programs from the ground up? Amazon is looking for a customer-obsessed, entrepreneurial Senior Marketing Manager to join the Amazon Fresh In-Store, Field and Launch Marketing team. We are seeking a passionate, world-class leader to drive strategy and tactical planning to directly impact value perception with customers. In this role, you will work with Pricing & Promotions, Operations, Merchandising, Finance, Creative and Retail teams to uncover opportunities, drive strategy and smart marketing communications in our physical grocery stores with a goal of improving value perception metrics. You will lead new, high-impact projects as well as drive improvements to existing processes in a complex space to translate pricing and promotional strategies in a clear and concise manner for our customers. You will be responsible for defining business requirements for compelling pricing and promotional strategies, oversee tactical development and implementation to better tell our promotional stories across marketing channels including in-store, and continue to experiment and optimize to better engage with customers taking into account key trends and regional nuances. You will have a high level of comfort navigating ambiguity, the ability to investigate complex challenges and can effectively influence cross-functional stakeholders. You work backwards from the customer, apply innovative thinking and dive deep to identify and mitigate gaps. The Role: You are someone who is willing to roll up your sleeves. The pay-off is high ownership, an ability to deliver results, and the satisfaction of growing a new strategic business. You love diving deep and thrive in creating order out of chaos. You are highly motivated and extremely organized, with experience working on complex, highly ambiguous projects influencing multiple stakeholders across the business. This is a role where you’ll be expected to be scrappy while operating as part of a larger team and business. The individual must have the ability to communicate effectively both verbally and in writing. Key job responsibilities• Own the holistic visual and messaging strategy for value across the in-store channel • Work with pricing & promotions teams to define and drive an effective customer communications plan across marketing channels • Build the roadmap with product and tech teams to drive consistent, omnichannel execution of pricing and promotional strategies across all customer communication touchpoints • Work with creative and customer insights teams to develop engaging promotional content, improving customer engagement and conversion metrics • Remain analytical and a true cross-functional partner to influence pricing strategies leading to more compelling offers and regionally relevant tactical implementation • Determine metrics for success and report on progress to goals up to the most senior leadership in the organization • Understand the nuances of the in-store physical environment and customer segments to implement new concepts in a scalable and effective manner • Travel to various locations to inform and implement new tactics and strategies BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience presenting metrics and progress to goal to senior leadership- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals ...

We are seeking a talented Marketing Manager to join the US Sports Marketing team. In this role, you will lead the media execution across PV's owned and operated marketing placements (O&O) for sports across Amazon, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. As a marketing manager for live sports in Prime Video, you will support our go-to-market strategy by building and executing world class marketing strategies to bring a variety of live sports content to customers. You will manage successful marketing campaigns for assigned projects and ensure flawless execution from conception to launch. Given the unique needs and nature of live sports, this function serves as the subject matter expert for sports across all cross functional teams/shared services related to owned and operated (O&O) marketing within Prime Video. This role is responsible for procuring and managing the necessary placements across Amazon to execute the O&O marketing strategy. They collaborate with cross-functional teams on experimentation, targeting, and optimization to drive performance. This role also owns the end-to-end campaign execution process to ensure seamless delivery of campaigns. A successful candidate has digital marketing experience, demonstrated success working cross-functionally across internal and external teams, and delivering results through programs that reach millions of customers at scale with an aptitude for data analysis. Being able to thrive in a fast-moving environment and prioritizing work is essential, as is a mind for innovation and learning through testing. Key job responsibilities- Manage sports launch campaigns from development through live QA by working closely with all relevant stakeholders- Help procure the necessary placements across Prime Video Storefront, Amazon.com, and Fire TV, as outlined in the GTM strategy.- Collaborate with the GTM lead and BI team to develop, build, and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments.- Tracking campaign success and sharing of learnings with all stakeholders- Provide input on test ideas to optimize placement performance based on placement performance data- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.About the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- A proven track record of owning marketing strategies that directly impact business goals.- Experience with onsite marketing, lifecycle marketing, and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...

At Amazon, we are excited to offer graduate students the opportunity to launch into big careers with limitless possibilities. We know searching for an internship role is as much about finding a company where you can picture yourself being successful as it is about finding the right role. We look forward to meeting you and your classmates this year. As we get to know you more, we invite you to get to know us better.Visit www.amazon.com/about to:• Learn more about our businesses by reviewing Press Releases on our Investor Relations site, Letter to Shareholders, and the first letter shared in 1997, which is included in our annual report each year.• Learn more about Amazonians and follow us on Facebook, Twitter and LinkedIn.• Learn more about our commitment to our communities, diversity and military veterans.• Learn more about our headquarters in Seattle as well as where we operate around the world.Sr. Marketing Managers (MM): MMs at Amazon drive general marketing, product marketing or functional marketing initiatives for organizations including (but not limited to): Amazon Music, Prime Video, Alexa Devices, Kindle, Amazon Web Services (AWS), North America Consumer (such as Retail Systems, Customer and Brand Protection, Marketplace Sales, International Retail, Hardlines, and Softlines) and Prime. They work cross-functionally to develop marketing plans, define success metrics, manage strategic projects, and own business outcomes. MMs ultimately become marketing leaders responsible for large business segments and organizations.Key job responsibilities• Sr. General Marketing Managers can be responsible for developing mass brand campaigns, integrated marketing programs, annual marketing plans, creative strategies and go-to-market.• Sr. Product Marketing Managers can be responsible for developing marketing plans, positioning, pricing, messaging, funnel optimization and lifecycle marketing. • Sr. Functional Marketing Managers can be responsible for developing global paid media plans, cross-channel outbound campaigns, merchandising programs and promotion strategies.About the team• Most roles for this position will be located at Amazon’s company headquarters in Seattle, WA or Arlington, VA. Successful applicants will be expected to relocate to their team location upon starting at Amazon.• Role and team placement are based on business needs and as Amazon continues to grow and flex, we are looking for candidates who want to own, build and impact the customer experience rather than are tied to a specific role or team. • Internship start dates will be between May-June 2025 for a 12-week, consecutive internship. BASIC QUALIFICATIONS- Are 18 years of age or older- Currently enrolled in MBA or equivalent master’s level program at the time of application with anticipated graduation dates between December 1, 2025 and September 30, 2026.- 3+ years of full-time industry work experience, which occurred between graduation from your undergraduate program and prior to starting your MBA or master’s program, OR 3+ years of military work experience prior to starting your MBA or master’s program. ...

As a Brand Designer in the Brand Innovation Lab team, you'll work across mediums to define the look and feel of custom campaigns for a wide range of Financial Services and Travel brands. Through the design of compelling design components, and campaign brand and visual ID systems, you will create innovative work using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live) and bring to life campaign concepts that benefit the end customer while meeting client needs and pushing the creative envelope. You will support creative directors, art directors, and copywriters to elevate the visual delivery of every pitch and campaign deliverable and improve team materials and design systems. You will flex to support the digital build of interactive designers and collaborate with IXDs to help guide and elevate the look and feel of visual experiences, ensuring that the customer experience remains visually engaging—and looking for ways to inject campaign messaging and tonality and amplify the branding. Your portfolio should feature interesting, insight-driven brand campaigns and ideas that solve advertiser problems through a variety of different media channels, including but not limited to video, social, digital, activations, radio, gaming, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.Key job responsibilitiesKey responsibilities: • Create design guidelines for brand campaigns• Use Sketch, Figma or XD to design UI and branding of a digital landing page• Present design work to internal teams and clients• Delivers pitch presentations in a timely manner• Create user-centered campaign executions by integrating marketing objectives, target audience and creative assets into intuitive solutions• Independently lead campaign executions and collaborate with creative and technology teams• Strong presentation and communication skills (both written and verbal)• Ability to prioritize and manage multiple parallel-path projects• Rapid, iterative design and development process• A visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar• Passionate about design, technology, advertising, marketing, and are always keeping pace with it• Able to collaborate with copywriters to deliver campaign message and IXDs to elevate visual storytellingA day in the lifeYou will develop graphic systems for campaigns that meet the client’s objectives, amplify and elevate the brand platform, create engaging customer experiences, and achieve BIL’s goals for innovation. Through skilled visual storytelling, attention to detail and an obsession with craft, you confidently handle the world’s biggest brands with care and strategic iteration.Your daily activities may include: • Brainstorming and improving campaign ideas and creating presentation decks • Ensuring quality control and consistency across various media types• Providing a visual solution to a business problem while elevating the brand and meeting clients’ objectives • Ensuring content is legible, engaging, worth observing and delivers a flawless CX• Working through creative and brand messaging feedback with clients, Legal, and PRAbout the teamAmazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.BASIC QUALIFICATIONS- Minimum of 4 years brand design / art direction / communications experience at advertising agencies and/or in-house creative departments- Must have an online portfolio URL in your resume, demonstrating an art direction, design and conceptual thinking skillset, as well as big, campaignable thinking that can extend into any medium- Strong understanding of digital and social platforms, as well as their use within marketing ...

The Head of US for Brand Innovation Lab (BIL) will lead a large, multidisciplinary team of creatives, solutions managers, and brand strategists. They will partner with BIL leaders in content production, design technology, and engineering to develop cross-Amazon experiences and sponsorships that only Amazon can deliver. As a leader within a dynamic, global organization, they will also collaborate with BIL and Amazon leaders across EU, APAC and International Expansion markets to chart a course that inspires experimentation and innovation and delivers results for brands across multiple categories including CPG, Grocery, Beauty, Automotive, Entertainment, Travel, Financial Services and more.Key job responsibilities- Lead a large, multi-disciplinary team (creative, project management, strategy) across multiple US locations (LA, SEA, NY), establishing and upholding the highest creative and customer experience bar.- Partner with BIL leaders in Content Production, Design Technology and Engineering to determine the best use of resources across multiple areas of vertical, creative and technical opportunity.- Partner with US counterparts in Ad Sales and Ads Product teams to align on the BIL priorities that will drive sustainable growth through creativity and innovation.- Collaborate directly with brands and agencies to communicate the full-funnel possibilities across the Amazon Ads canvas.About the teamBrand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. BASIC QUALIFICATIONS- 15+ years of experience in Advertising.- 10+ years of experience leading teams responsible for creative or technical deliverables.- Experience managing a P&L to make necessary staffing decisions and tradeoffs to deliver the best experience for customers, while managing the business responsibly.- Bachelor's Degree. ...

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Within our Amazon Ads Partner Marketing team, a strategic part of our charter is to build programs and drive initiatives to support third-party partners who help enable brands to advertise more efficiently on Amazon. We are looking for a Sr. Marketing Manager who is highly creative, data-driven and results-oriented. In this role you will help shape and expand a global partner recognition program, focused on highlighting advertising partners who drive value for Amazon advertisers. In this role you will be responsible for managing and scaling a complex cross-functional marketing program to drive recognition of our advertising partners. You will partner with the program lead to help drive existing program initiatives as well as have the opportunity to conceive, build, launch and own new types of recognition initiatives. As this program is still relatively new, you will also have the opportunity to help further define the program priorities, set objectives, analyze data, and drive improvements that are quantified with metrics. Our group functions as a start-up within Amazon, and offers a creative, fast paced, entrepreneurial work environment where you’ll be at the center of Amazon innovation.The ideal candidate is experienced in creating, writing, and editing content across a range of mediums – program playbooks and 1-pagers, email templates, video scripts and program promotion material distributed across social, own website and email. They also are comfortable analyzing data to measure program effectiveness and identify new areas of opportunity. Previous experience with advertising and/or an award, recognition or incentive program and event management is a plus. A successful candidate will have expert relationship building skills, strong communication (both written and verbal) and an interest in establishing processes that scale.Key job responsibilities• Take ownership of existing program initiatives in order to deliver key program milestones.• Support the program lead in identifying additional program needs and further expand the program strategy.• Work closely with external/internal stakeholders to identify regional and global needs, prioritize high impact initiatives and deliver through stakeholders.• Work cross-functionally with brand marketing, product marketing, channel marketing, partner management, insight and analytics, legal and PR to drive alignment and deliver programs effectively. • Develop marketing collateral to support program initiatives including program playbooks and 1-pagers, email templates, video scripts and program promotion material.• Define key program metrics to measure award submissions as well as measure success of the program, working with analytics to develop program dashboards to track both at scale.• Perform data analysis to identify new program opportunities and support program expansion proposals.• Support the development of events in order to highlight award winners by working closely with other strategic event teams within Amazon Ads.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience in a business-to-business (B2B) environment, high-tech products/services- Experience driving direction and alignment with large cross-functional teams and agency partners ...

Amazon Ads is seeking a customer-obsessed Senior Channel Manager to own the strategy, governance, and overall excellence for two of our most important, complex marketing channels: email and mobile. This role will be instrumental in driving usage of our portfolio of self-service advertising products and enabling our advertisers to achieve their business goals. In this high-impact, high-visibility role, you will define, test, and scale best-in-class customer experiences across email and mobile. You will establish standards, processes, and guardrails to ensure continuous optimization and improvement and drive the launch of new features and solutions to enhance the in-channel customer experience. You will be accountable for the performance of our email and mobile channels, tracking and analyzing key metrics such as reach, engagement, attributed actions, and sentiment/VoC. Using data-driven channel insights, you will influence the decisions and priorities of multiple stakeholders across Marketing, Product, Engineering, and Analytics. The successful candidate will have extensive experience building and optimizing high-performing marketing programs, particularly related to email and mobile channels. You should be able to work both strategically (generating bold and innovative ideas) and tactically (managing martech, analyzing data, removing blockers). Top-tier problem-solving abilities, strong communication skills, and a proven track record of delivering results in ambiguous environments are essential for this role.Key job responsibilitiesOwn end-to-end channel strategy, governance, and overall excellence * Develop a comprehensive strategy for the email and mobile marketing channels that works back from the customer experience* Continually evolve this strategy to meet the changing needs of our customers and business* Establish guardrails, processes, and mechanisms to ensure high-quality, scalable channel operations and performanceDefine, test, and scale best-in-class customer experiences* Design, test, and implement innovative customer experiences across email and mobile channels* Continually raise the bar for the customer experience by establishing strong standards and processes* Drive the launch of new features and solutions to enhance the customer experience in-channelCollaborate cross-functionally* Partner with Product and Engineering teams to define roadmaps and improvements for the customer experience in- channel* Work closely with Analytics teams to create and optimize performance reporting and understand channel trends* Influence priorities and decisions across multiple stakeholder teamsMeasure and optimize channel performance* Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment* Use performance reporting to continually uncover key insights and identify customer opportunities* Leverage findings to continuously optimize the customer experience in-channel and make strategic decisionsBASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership- Experience communicating results to stakeholders- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) ...

Amazon Studios is seeking award-winning, creative, and passionate Creative Director, Ads to join our best in class product marketing team and develop sales collateral, and integrated marketing creative concepts for third party advertisers looking to partner with Amazon MGM Studios and Prime Video. This role will work collaboratively with ad sales, consumer marketing team, product managers, Executive Producers, and Filmmakers to develop best in class print and AV sales collateral as well as integrated marketing campaigns bespoke to Amazon MGM originals series and movies. Sr. Creative Directors, Ads own the following: Creative Thinking• Work closely with filmmakers, EPs, Sales, and Product Marketing colleagues to develop B2B sales collateral for Amazon MGM original series and movies• Create bespoke and strategic creative strategies that generate advertiser interest in sponsoring Amazon MGM original series and movies • Have a strong POV and creative vision along with a clear, concise ability to provide direction to internal and external partners.• Craft high level creative strategies and briefs and presentation decks, along with sketches and comps that communicate concepts and campaigns• Articulate and pitch creative concepts to peers, senior management, Executive Producers and talent.• Solve for business, customer, and stakeholder requirements while building creative that is unique, stunning and effective.• Think across platforms, mastering the idiosyncrasies of each and create tailored content across channels that help drive marketing objectives. Creative Execution• Develop and execute intergraded marketing campaign ideas for 3rd party brands looking to integrate with Amazon Original series and movies• Elevate the creative output of any internal partner or agency/production company vendor to ensure that all marketing assets meet a high level of creativity, innovation and brand association on time and within budget• Obtain and allocate internal/external resources to achieve strategic and operating goals• Manage highly visible and complex projects that have wide impact across the business and/or spans across multiple teams or platforms• Forecast resourcing needs and work with key stakeholders to drive a schedule for projects while prioritizing and using resources effectively, communicating needs and trade-offs if schedule is at risk.• Proactively work to solve problems and communicate to senior management, and actively seek clarification when there is ambiguity Leadership• Communicate with key stakeholders internally and externally in a spirit of collaboration, building strong relationships with stakeholders, communicating and collaborating effectively, articulating complex issues/problems in an effective manner• Work with senior leadership to create policies and procedures, best practices that impact the broader department BASIC QUALIFICATIONSBASIC QUALIFICATIONS · 10+ years of creative design experience that encompasses digital, interactive, marketing, and brand design · A strong portfolio of work showing creative invention and innovation with the ability to articulate big and breakthrough ideas in print, outdoor, AV, social, digital, transmedia, events and experiential that can effectively market. · Strong verbal and written communication skills. · Creative writing skills · Deep knowledge of design and associated tools and principals · Excellent working knowledge of Adobe Creative Suite · Excellent presentation skills and interactive story telling ability · Proven success in project management and execution across all forms of media, print, video, social and digital mass media. · Must be able to multi-task, work in a fast-paced environment and maintain a sharp attention to detail · Bachelor's degree ...

The XCM Entertainment Marketing team is looking for a passionate, creative, and customer obsessed Creative Program Manager to support our team as we build world-class branded entertainment campaigns for the Amazon Retail and Prime brands. The Entertainment Marketing team develops and executes best-in-class strategies around Content Integrations (CI) and Original Branded Content (OBC). The team manages these workstreams to engage new and existing customers in ways that ultimately drive brand strength for the Retail & Prime brands. Working collaboratively with cross-functional XCM colleagues, the Entertainment Marketing Team harnesses the creative power of entertaining content to efficiently and effectively achieve greater brand salience for Amazon products and services.This role will manage the execution and day-to-day processes for our team. They are responsible for building effective partnerships with the internal XCM team as well as partnering with our external entertainment agency to manage the creative development, production and post-production of our CIs. They are also responsible for driving strong cross functional team alignment and collaboration.Throughout the creative development process of integrations, in partnership with the Marketing Manager, the Creative Program Manager will ensure overall alignment to style guide, budget parameters, legal guidance, while managing ongoing logistics, and proactively planning for any and all option value. This role routinely assesses the progress across multiple teams (E&C, media, legal, and entertainment agency). This candidate will demonstrate strong ownership, bias for action, problem solving while maintaining clear and concise communication across all levels of leadership. This role is solutions focused, able to identify escalation paths at critical milestones, and anticipate and mange potential blockers. This role will thrive in a dynamic and fast-paced environment, able to assess and manage risks. They understand program management best practices, are able to clearly define roles and responsibilities of team members and stakeholders, manage multiple end-to end creative workflows at once, and able to proactively provide thoughtful solutions to address changes in timelines or feedback. They will be an organized self-starter with the ability to develop and implement processes and able to work alongside cross-functional teams to provide guidance for projects. This role is supporting net-new workstreams for XCM, which requires a deep, holistic understanding of the team’s goals, and the entrepreneurial ability to envision, articulate, and implement efficient processes for a never-been-done-before way of working.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead 360° marketing campaign operations for our original unscripted sports programming (docuseries and documentaries). The campaign management team is the operational backbone of Sports Marketing at Amazon, partnering closely with Strategy, Creative, PR, Social, and Development teams to bring innovative marketing campaigns and initiatives to fruition. This position reports to the Head of Campaign Management and will drive: Campaign Operations: Leverage exceptional organizational and project management skills to oversee all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage and drive timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery. Marketing Operations: Manage and improve the operations, processes, and tools used by the marketing team to more effectively manage and track their work on Originals titles. Key work streams will include identifying pain points, defining a long-term vision, and implementing new solutions to increase self-serviced, force-multiplying efficiency and visibility.Key job responsibilitiesDay to day oversight and execution of campaigns and creative asset development:- Develop detailed project plans, timelines, and budgets for marketing campaigns and initiatives, including strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assets- Drive master work back timelines and manage project deliverables to ensure timely execution- Align and facilitate communication cross-functional teams such as strategy, creative, social and media teams towards common objectives and shared timelines- Work proactively with internal teams and external agencies to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan- Monitor project progress, identify risks, and implement corrective actions as needed, communicating updates, delays, and budget implications to stakeholders- Implement and improve processes and system tooling to support efficient collaboration, campaign planning, resource allocation, tracking, and creative review/approvals- Conduct routine post-mortems and gather collaborative feedback to drive continuous improvementOngoing strategic optimization and oversight of marketing and campaign operations: - Identify operations gaps within the marketing team's processes and workflows related to Originals titles- Assist in establishment of tools, long-term goals, and a strategic vision to address identified gaps and improve marketing team operations- Build and lead the adoption of new processes, tools, and mechanisms to enhance project management, resource organization, and status trackingAbout the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, NASCAR, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.BASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience, particularly in project and/or program management, with a proven track record of of successfully project managing complex, multi-faceted marketing campaigns- Adept at nimbly navigating curveballs, challenges and coordinating diverse stakeholders to deliver on a wide range of campaign deliverables- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience in creative concept development, production, budget management, and vendor negotiation- Experience owning relationships with and presenting to senior stakeholders and partners- Mastery in creating and implementing processes, driving adoption across large and busy organizations- Mastery of project management software (eg Smartsheets, Airtable)- Comfortable operating in highly ambiguous and rapidly evolving business environment- Excellence in written and verbal communication- Experience working in sports marketing and/or sports media marketing ...

Luxury Stores at Amazon is seeking an innovative and strategic marketing leader to serve as Sr Product Marketing Manager focusing on the strategic launch and optimization of new brands, product features, and programs for Luxury Stores. The right candidate will thrive in ambiguous situations and love to build things from the ground up. You are innovative, creative and excited about implementing marketing initiatives that help drive customer acquisition, engagement and retention in the luxury fashion and beauty space. Key job responsibilities Key Responsibilities:1) Lead the marketing strategy and execution for the launch of new brands, product features (e.g., automated merchandising contents, outbound and subscription feature), and new programs (e.g., creator partnerships).2) Drive experimentation and capture learnings in critical investment areas, including new selection launches, social strategy, and emerging marketing/customer engagement technologies.3) Analyze business insights (brand traffic, sales) and customer lifecycle data (e.g., customer journey, customer cohorts) to identify high-potential traffic opportunities and prioritize marketing experiments and investments.4) Collaborate cross-functionally with product, design, and technology teams to bring innovative marketing strategies to life, and increasing discoverability of luxury selection across channels.5) Support the robust customer engagement strategy needed to achieve the vision of Luxury Stores 2.0, including leveraging onsite and offsite marketing channels effectively, and identifying internal and external test-and-learn partnership opportunities to acquire new customers and drive growth.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

As part of the Undiscovered and Small Business Accelerator (USBA), Amazon has committed $150 million to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to educational, financial and advisory resources that support Black-owned business owners to succeed as sellers in Amazon’s store. We are seeking a Selling Partner Discoverability & Product Marketing Manager to lead our efforts tied to identifying opportunities to further drive discoverability for our selling partners and their products who participate in our growth accelerator programs, while also driving strategies around how we will market our USBA/BBA products to both our current and future selling partner community. The right candidate will have a track record of developing marketing strategies tied to driving awareness around both new and existing products, while also having experience in driving engagement, communications and program development. In this role you will work across the USBA organization, working closely with our Education & Benefits team to grow discovery of and engagement with our selling partner products in order to drive conversion. Successful candidates will be proactive leaders who can prioritize well with strong project management skills, excellent communication skills, and have a strong track record of delivery in marketing programs. You are comfortable taking initiative and working across teams in a relatively unstructured environment. You are also comfortable innovating and building programs from the ground up. This role will have end-to-end ownership of the development of our selling partner discoverability & product event marketing strategies. This person should be creative, results oriented, relentlessly focused on the customer, and push to uphold high standards for brand building and marketing execution for our selling partner products. In this role, the candidate will work with the USBA Integrated Marketing and Communications Leader to define and roll out a selling partner discoverability & product marketing strategy, which includes the development of core KPIs. Success in this role requires having a passion for Small Businesses, as well as a strong backbone, great communication skills, both verbal and written, and the ability to deal with a significant amount of ambiguity.Key job responsibilities• Collaborate cross-functionally across the USBA organization to understand both current products and future selling partner product launches• Lead development and execution of selling partner marketing communications to drive awareness and engagement in partnership with the USBA Selling Partner Communications team• Analyze and report on performance metrics of marketing campaigns and set up test plans to improve• Compile learnings and share best practices across teams to increase effectiveness • Work hand in hand with selling partners to better understand pain points and use those learnings to formulate marketing campaigns• Continually engage with the selling partner community and partner closely with the Account Management team on selling partner launches in order to inform broader Integrated Marketing and Communications Strategies • Partner with the Seller External Relations Team and own the SER Selling Partner Vetting process on behalf of the Integrated Marketing and Communications team• Partner with Integrated Marketing Communications Leader to drive multi-year planning activities • Partner to develop and distribute key post event reporting, working to establish core discoverability & product marketing mechanismsBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

Would you like to help software companies (ISVs), startups, and small businesses accelerate and maximize their success using the cloud? Amazon Web Services (AWS) is on a hunt for a Customer Acquisition Manager to be part of a team that's shaping the future of how AWS connects with key customer segments. In this role, you'll be part of a team which builds out a new marketing engine that digitally engages zero-billing / low-billing accounts to a threshold where AWS sales teams and partner sales teams can prospect and grow the account.You must be an iconic collaborator that has experience in working with and through others to deliver results. You should also have experience in campaign development, digital marketing, performance marketing, and be comfortable operating within a rigid return-on-investment framework. Ideally you will be as comfortable with sales teams and channel partners as you are with your marketing colleagues.Key job responsibilities- Collaborate with regional leaders in a matrixed North American organization to deliver against customer acquisition goals inclusive of lead-generation, conversions to first-time service adoptions, and expanding to new services. - Report on progress to world-wide teams and local partners in field marketing, sales, and partner management.- Localize and land campaigns in the USA and Canada.- Work with and through partner marketing, partner management teams to accelerate adoption of channel partner's managed-service offerings and flagship ISV solutions.- Influence mar-tech and campaign roadmaps to deliver to the needs of your local market.About the teamDiverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience in performance and growth marketing- Experience in influencing senior executives within a global, matrixed organization ...

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.We are hiring for a Senior A/V Finishing Producer to join our Amazon MGM Studios core creative marketing team. The individual in this position will produce the best-in-class A/V finishing and QC of A/V marketing materials including theatrical, broadcast and digital content for Amazon MGM Studios original films and series to elevate the final product to the highest standards. They will additionally route and track the required clearances relevant to the asset type and placement. This content includes materials such as teasers, trailers, and TV/digital spots and audio assets. This role handles a high volume of deliverables, requiring a subject matter technical expert in A/V specs and marketing A/V finishing pipelines, experience with motion graphics and visual effects (VFX), a clear communicator and advocate for quality creative finishing, and partner to creatives. The A/V Finishing Producer will report to the Lead of A/V Finishing within Amazon MGM Studios Marketing team.Key job responsibilities- Vendor Management: Own the vendor management process to supervise the finishing of A/V materials throughout the mix, online, approvals, versioning and QC process and execute internal asset delivery to domestic and international partners.- Clearance Routing: Responsible for routing & tracking clearances of A/V materials prior to locked cut through final delivered asset.- Post Production Pipeline Strategy: Establish the finishing pipeline in conjunction with the show post team and VFX team for marketing materials. Connect all teams and manage stakeholder communications.- Post Production Timeline Management: Provide timeline inputs to cross functional leads. Regularly flag milestones to the internal team and proactively avoid scheduling conflicts. Build and maintain production asset tracker.- Session Booking: Book mix and DI sessions, and coordinate creative lead and filmmaker/executive producer attendance when required. Facilitate creative approvals of masters.- Content Security: Uphold content security. Facilitate vendor security onboarding and tooling training. Manage creation and upkeep of vendor asset management file sharing system for titles and provide permissions to internal and external teams.- Asset Tracking: Track all assets through the finishing process ensuring prompt receipt and distribution of crucial elements including prep and graphics.- QC: Oversee QC branding, exports, social resizes and iterations of all specs.- Budget Management: Own the A/V finishing portion of the campaign budget in conjunction with campaign managers. Manage billing negotiations, review and open POs, track invoices and vendor relationships. - Localization Partner: Act as a bridge to the localization team to set expectations around timeline and provide elements for accelerated localization.- Asset Curation: Oversee the receipt and distribution of Amazon Original Movies or Amazon Original Series A/V assets from internal production to external vendors working on marketing campaigns.A day in the lifeAs part of the Amazon MGM Studios core creative marketing team, this role partners with the key stakeholders involved in crafting the traditional A/V materials on a marketing campaign for series and film projects such as trailers, tv spots, audio streaming assets, etc. They partner with show post production and internal post executives to track episode and VFX readiness for marketing timelines to kick off asset development and account for localization needs by partnering with localization. When offline assets are ready for routing to clearance partners such as music licensing, legal, and external clearances, this role executes and tracks the feedback for the offline assets that pertain to finishing. In finishing, they plan for the best possible path to mix/color/version/QC and deliver the asset suite on time and on budget and own delivery of the assets to our internal partners for external campaigns. BASIC QUALIFICATIONS- 7+ years experience in feature, series, or marketing post production, ideally at a studio or vendor, or agency- Experience with digital and broadcast tv finishing processes, including online, mix and QC- Knowledge of the Adobe Creative Suite (specializing in Premiere Pro, Photoshop and After Effects), Avid and Project Management Software- Experience with Dolby Vision and Dolby Atmos- Technical knowledge of specs, formats and placements as well as various pipelines (i.e. audio, picture, graphics, editorial, conform, visual effects, etc.)- Experience managing post production timelines and budgets- Fluent in A/V formats with an understanding of the fundamentals of asset management, in theater deliverables (DCP), servicing, and trafficking- Experience managing and delivering large volume of video assets to external partners- Experience with image production, transfer protocols, digital asset management and publishing content for web ...

Prime Gaming’s mission is to bring the extraordinary joy of gaming to our Prime members. We are looking for a seasoned product marketer with deep consumer marketing experience to join our product marketing team. You will be responsible for driving a best-in-class customer experience developing messaging and customer segmentation strategies to drive customer acquisition, increase customer engagement, and increase customer retention. You’ll work with others on the marketing team to optimize messages to target customers and use data and campaign performance to guide product marketing strategy. You will learn from and share best practices across Amazon teams. You will support the full product lifecycle across inbound and outbound product marketing for Prime Gaming. Inbound product marketing responsibilities include foundational analysis to identify market needs, opportunity sizing, providing the voice of the customer, and running experiments for new features and offerings. Outbound responsibilities include launch planning, messaging, positioning, and adoption/engagement. Prime Gaming is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working cross-functionally and with ambiguity. Key job responsibilities• Build and advocate organizational understanding of customer needs, motivations, and drivers of acquisition and retention• Own marketing research roadmap, leveraging outside agencies, to further develop consumer insights to inform product roadmap and marketing plans• Craft messaging and positioning frameworks to inform marketing campaigns • Concept go-to-market plans supporting growth in acquisition, engagement, and retention and coordinate across team to ensure flawless execution• Work with partner marketing and Business Development to craft and execute promotional events and bespoke content launchesA day in the lifeThe successful candidate will have strong customer focus and business judgement. This role includes strategic work (e.g. using customer insights to generate bold and innovative ideas for growth) and hands-on work (e.g. working with marketing teams to implement improvements to key day-to-day workflows).About the teamThe Prime Gaming Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360-degree marketing campaigns (bespoke and in partnership with other Prime benefit teams).BASIC QUALIFICATIONS- 8+ years of professional non-internship marketing experience- 5+ years of Games Industry (supporting title Development, Release, or Live Ops) experience- Bachelor's degree in marketing, advertising, business or equivalent- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Amazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.In this role, you will help gift-givers and bargain hunters find the Amazon Devices they're looking for, develop experiments to determine our promotional strategy and experiences, and lead the biggest events we have, such as Prime Day, Black Friday, Cyber Monday and more for customers.You will leverage excellent cross-functional project management skills, a detailed eye for data to develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs touching all areas of the business.You will be comfortable in a variety of settings, from presenting marketing plans to leadership as well as executing against those plans. The ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping stakeholders updated on your progress—is critical to success in this position.The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer product marketing, merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will collaborate and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape.The position is based in Seattle, covering the North America region.Key job responsibilities- Author and present documents to leadership on overarching marketing strategy inclusive of multiple traffic channels for the biggest promotional events for Amazon Devices sales- Collaborate with multiple cross-company stakeholders/partners to align goals and partner on high sales velocity events- Deliver comprehensive project management plans across multiple-stakeholders and identify the critical path for flawless execution to deliver goals- Dive deep in the metrics and analyze lessons learned from events to form hypotheses for further evaluation and process improvement opportunities- Devise tests and analyze results to optimize future events and improve customer shopping experiences- Manage prioritization and trade-offs among customer experience, performance and operational support load.- Create buy-in for customer experiences and goals both internally and across key partners.- Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.About the teamThis team is one of the fastest growing marketing teams in Amazon Devices and is chartered to launch products and improve the customer experience while increasing Amazon Device sales and engagement. We refuse to accept constraints, internal or external, and have strong bias for action and ownership.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs ...