Senior Social Marketing Manager - YA, Amazon MGM Studios / Prime Video

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Amazon MGM Studios is seeking an experienced, innovative, creative and passionate leader for the Senior Social Marketing Manager – Young Adult (YA) Genre role. This role will lead the social marketing campaigns for titles within the critically important YA Genre slate of films and series. They are responsible for developing and executing smart, ground-breaking, highly creative, culturally resonant and inventive social marketing campaigns for their assigned YA titles. They develop the YA social marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. They must demonstrate a deep understanding of the various YA-genre fandoms, developing the right content capture strategies and executing best-in-class social creative, platform partnerships and community management. The ideal candidate has deep expertise of global fanbases as well - with experience launching YA-tentpole titles with and without known IP. They have a true finger on the pulse of YA culture and social trends on a daily – if not hourly – basis. They are responsible for social strategy, social creative development, social listening analytics, community management and social innovation including creator marketing, social/IRL stunts and paid media social products for their slate of YA titles.

The Senior Social Marketing Manager – YA Genre is a leader, inspiring and collaborating with the global cross-functional marketing team. Reporting into the Senior Lead, Global Social Marketing for Amazon MGM Studios, they collaboratively act as a key cross-functional stakeholder across global marketing, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract YA customers to Prime Video. This role sits within a dedicated team of YA social marketing experts across films and series.

The optimal Senior Social Marketing Manager will have experience leading social campaigns within highly collaborative entertainment marketing teams as well as building deep partnerships with global platform partnerships – such as TikTok, Meta, Snapchat, Youtube, Reddit and Pinterest. They are able to fluidly shift from analytical discussions to strategy to operational to creative. They serve as one of the key points of contact for the social marketing campaigns globally, so their strategic judgment, creative acumen, timely responsiveness and awareness of industry trends and ability to think big must be robust, especially within the YA genre space.

Finally, the ideal candidate must thrive operating in a ‘startup’ environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to reactive, on-the-fly social strategies.

Key job responsibilities
- Oversee the social marketing campaigns across a multitude of YA titles, including complex and business critical Amazon MGM Studios titles.
- Guide the creation of world-class, break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Video’s position as a YA destination within the streaming marketplace, in keeping with the business and marketing strategy for the brand.
- Develop creative, inventive YA-centered campaigns that inspire our customers while driving awareness and viewership.
- Lead a cross-functional marketing team with strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences to drive customers to Amazon Prime Video.
- Raise the bar on social marketing strategies and tactics globally. Provide oversight for the team responsible for implementing this vision and strategy across all international Prime Video territories.
- Embrace performance data, and refine future social marketing campaigns based on these insights.
- Contribute to and lead campaign reviews and presentations, while successfully presenting social marketing concepts to executive producers/filmmakers, talent and senior management. Influence business and creative decisions.
- Forge external relationships to bring the most exceptional freelancers and vendors to projects as needed.
- Have a strong point of view and vision along with a clear, concise ability to provide direction to internal and external partners.
- Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches.
- Work closely with senior leadership to create policies, procedures, best practices and formalize mechanisms that impact the broader department.