North America B2C Performance Marketing Lead, Project Kuiper

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.

Project Kuiper is looking for a talented individual to lead North America B2C Performance Marketing. This role is responsible for developing the B2C performance marketing strategy, launching campaigns, and optimizing performance of paid and owned channels across the US, Canada, and Mexico. We are looking for someone data-driven with a relentless focus on delighting customers and improving return on investment (ROI). The ideal candidate is a self-starter who is comfortable managing a wide range of marketing channels with expertise in paid search, search engine optimization (SEO), associates, social, digital channels, direct response TV, and direct mail, as well as Amazon owned and operated marketing channels such as product pages, the Amazon homepage, email, push notifications, and onsite search. You will lead automated marketing channels and drive web site traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale performance marketing initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap.

Key job responsibilities
- Lead the strategy, design, and execution of all local performance marketing campaigns and ongoing management of all traffic channels for Project Kuiper’s B2C business in the US, Canada, and Mexico
- Optimize subscriber acquisition across paid search, SEO, associates, social, digital channels, direct response TV, and direct mail as well as owned channels such as product pages, the Amazon homepage, email, and onsite search
- Invent and build customer-centric solutions to improve variable marketing performance and optimize the ROI of a multi-million dollar budget, while setting high standards and eliminating campaign defects
- Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans. Create successful innovations in North America that can be adopted and scaled across other regions
- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve ROI across all performance marketing initiatives. Develop and maintain comprehensive reporting frameworks to track KPIs and present actionable insights and enable data-informed decision-making
- Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps
- Develop, train and manage a team of highly skilled functional experts to ensure that you and your team set a high bar on the customer experience, campaign optimization, financial controllership and policy adherence
- Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your area

Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.