Outbound Marketing Manager - New Business, AHS Central Performance and Brand Marketing

Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.

The AHS Central Performance & Brand Marketing Team is seeking a talented, customer-obsessed, Product Marketing Manager to own the strategy and execution on Outbound platforms to grow and establish the newly launched business vertical "Health Conditions Program" within AHS Org. This role will be instrumental in the mission to connect Amazon customers to a wide array of health-care products and services available via 3P marketplaces, with a focus on solutions for chronic or complex-longitudinal conditions afflicting 60% of US adults, and insurance as a payment method to unlock 87% of US health care spending paid for by insurance. Enabling these services will help Amazon build a large business in health care and have a meaningful impact on health outcomes, which will complement our existing 1P businesses, Amazon Pharmacy and One Medical. We aim for Amazon to be the easiest place for customers to discover and start engagement with a full suite of solutions to treat complex chronic conditions and achieve wellness. For example one use case is marketing 3P Healthcare providers (such as Omada, Talkspace) to Amazon customers to educate them about healthcare benefits and services they can access that might be covered for and paid by their employers and would require zero or minimal co-pay.

In this role you will be the single threaded owner HCP Outbound Marketing channels. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with contract marketing manager (reporting to you) and partner closely with the lead business, creative, engineering and product teams to drive business goals. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts. The ideal candidate understands Email/SMS/Push (outbound) marketing channel very from a technical and marketing strategy/execution POV, has an experimentation bend of mind to solve problems and is willing to work with engineering and product teams to build for long term impact. In addition, you work extremely effectively in a matrix organization, influence partner teams to align on strategy and secure high performing placements, develop win-win partnerships with other teams and write powerful documents to influence and align senior leadership.

This is a highly visible position and you will have the opportunity to grow, engage and influence Directors and Sr. Managers across AHS as well as present to VPs on a weekly basis.

#everydaybetter

Key job responsibilities
• Own AHS Onsite Marketing Strategy and Execution to drive business goals
• Build the creative and experimentation strategy to launch and grow each 3P partner we launch under HCP program
• Build new mechanisms to simplify workflows
• Build onsite marketing calendars and forward looking plans, with internal business, product and tech partners
• Develop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagement
• Work closely with Creative and Design partners to experiment, document and share learnings
• Represent AHS Performance Marketing in key business reviews with VPs and Directors, including operating planning reviews and quarterly and monthly business reviews
• Develop, report, and continually improve email channel performance metrics


A day in the life
You will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for OneMedical, Amazon Clinic, and Amazon Pharmacy. This includes developing learnings that helps understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics. You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly.

About the team
AHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.