In this role, the Senior Marketing Manager is responsible for the all-up marketing strategy and execution of monetization efforts for Alexa Built-in. They will own strategies in creating benefit awareness and driving subscriptions/transactions of content compatible with ABI devices, including but not limited to Amazon Music Unlimited, Audible, Prime Video Channels, and TVOD (movie rentals/purchases). They will own and foster marketing relationships and execute upon plans with internal partnering teams, and with external media partners. This role is a great fit for someone who thrives in a dynamic environment, and can deliver business results under ambiguous circumstances. An entrepreneurial mindset with a high degree of ownership.
Key job responsibilities
This role requires a seasoned marketer with a proven ability to build programs, and strong relationships (internal/external) with a drive to meet and exceed revenue expectations. Key job responsibilities include:
• Develop the annual Monetization Marketing Strategy for the ABI business. Strategy will define annual marketing goals with thematic Amazon content subscriptions and transactions to drive revenue for the business.
• Leverage Amazon owned and operated marketing channels, and key external marketing channels creating messaging and targeting to reach the right customer at the right time to drive revenue.
• Work closely with internal and external (channel and content creator) partners on definition, execution, review and reporting of programs.
• Own the analysis, reporting and next steps for monetization programs to leadership.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.